The companies still found ways to avoid taxes, but I guess that is a tautology ;) Say you are selling a wide menu of choices like an enterprise offering or better a restaurant. You can offer that appetizers are free as long as each individual orders at least two drinks. Make your appetizers salty and fried and it creates a (un)virtuous cycle of ordering more drinks.
Companies tried this exact strategy in India. They made the bandwidth cheap and moved revenue to ancillary services - ringtones, song libraries, ... Telecom authority ruled that all revenue falls under revenue sharing and the supreme court finally ruled against the telcos after a long drawn out battle.
Companies tried this exact strategy in India. They made the bandwidth cheap and moved revenue to ancillary services - ringtones, song libraries, ... Telecom authority ruled that all revenue falls under revenue sharing and the supreme court finally ruled against the telcos after a long drawn out battle.