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And millions of developers pay $99/year, which likely more than covers Apple's costs of providing developer tooling, documentation, etc.



I wouldn’t be so sure. How many man hours go into developing ARKit, Foundation, Swift etc.? How many developer accounts would be required to fund all of that plus the R&D for the ideas that didn’t work out?

I think the $99 is more of a filter, like a captcha, for developers that mean business.




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