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For which a customer spends hundreds of dollars, comparable to purchasing a game console that took cartridges. Apple doesn't provide that, buyers provide that. Apple is trying use their leverage to dominate every angle of the action. Surprise, surprise, surpriiiiise.



And millions of developers pay $99/year, which likely more than covers Apple's costs of providing developer tooling, documentation, etc.


I wouldn’t be so sure. How many man hours go into developing ARKit, Foundation, Swift etc.? How many developer accounts would be required to fund all of that plus the R&D for the ideas that didn’t work out?

I think the $99 is more of a filter, like a captcha, for developers that mean business.




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