Here are the ways you can compete in serving ads: -Good advertiser campaign management and bidding tools.
-Good publisher management and reporting tools.
-Great contextual ad matching technology.
-Transparency.
-High paying advertisers.
-A way to stop click fraud.
-Get top publishers
-Further develop their "hybrid" text ads. meaning having relevant images packaged with text ads.
Here are the ways you can compete in serving ads: -Good advertiser campaign management and bidding tools.
-Good publisher management and reporting tools.
-Great contextual ad matching technology.
-Transparency.
-High paying advertisers.
-A way to stop click fraud.
-Get top publishers
-Further develop their "hybrid" text ads. meaning having relevant images packaged with text ads.