Privacy. DDG at least claims to make it a first-class feature, and one would imagine that means that they're not selling you out when they pass the search along to Bing. Going directly to Microsoft may be OK. I haven't really bothered to look into it; I just went with my warm fuzzies. This is a spot where Microsoft has a checkered past, and it's going to take a bit more than the ill-fated "Scroogled" ad campaign to change minds there.
Cleaner UI. Bing's interface is relatively cluttered compared to DDG's. It loads all sorts of images, sticks a chumbox on the bottom of the home page, nags you to download Edge, etc. If I run a search, I have to often scroll through two entire screen heights of I-don't-know-what before I get to actual webpages. Lately, DDG has been adding clutter to their site as well, but there's still quite a lot less of it, and what there is tends to be less visually noisy.
Microsoft's behavior starts to make a lot more sense if you think of it as a large conglomerate of smaller organizations, each with its own agenda, and its own ways of throwing its weight around.
For a while, you could get away with interpreting Apple's behavior as if it were a single person with a coherent mind. Since 2011, though, that model's been getting less and less workable for Apple as well.
Or more likely MS figured out they can make more money licensing Bing search to other search companies instead of trying to appeal directly to consumers.
However a lot of us find the privacy nice and it cuts down on google searches which is what a g! is. If you use that you just gave up your privacy, but it's nice to have alternatives. Not worrying about search history is also a great benefit for most of us as well. Good luck with your preferences though.
They have some extras built on top of it, but imo yeah mostly marketing. In general no one knows how their arrangement with Microsoft works, would be nice to hear the details.
They have ads revenue sharing agreement with Yahoo (essentially reselling Bing Ads) as well.
Little known fact: if you buy anything on Amazon, DuckDuckGo gets to know exactly (the precise item) you bought as part of the Amazon affiliate program.
> Little known fact: if you buy anything on Amazon, DuckDuckGo gets to know exactly (the precise item) you bought as part of the Amazon affiliate program.
This isn't specific to DuckDuckGo in any way whatsoever. This happens for ANY affiliate. I've used the Amazon affiliate program, and every month I would get reports of the exact items people were purchasing. I couldn't link those purchases to any particular individual, mind you, but I could see exact items.
They probably do have access if they wanted it but then they would be violating their TOS and spirit of their entire company by doing so. Whether you trust them or not is one thing but saying they do it is unfair and not called for.
