Microsoft's behavior starts to make a lot more sense if you think of it as a large conglomerate of smaller organizations, each with its own agenda, and its own ways of throwing its weight around.
For a while, you could get away with interpreting Apple's behavior as if it were a single person with a coherent mind. Since 2011, though, that model's been getting less and less workable for Apple as well.
For a while, you could get away with interpreting Apple's behavior as if it were a single person with a coherent mind. Since 2011, though, that model's been getting less and less workable for Apple as well.