Well, the people who boycott aren’t silent (see above). Maybe someone younger reading this thread thought “what rootkit?” and looked it up. Maybe now that person won’t buy Sony. I certainly don’t. You know Sony’s marketing research departments are aware that this is a thing. One of the great things about capitalism is consumer choice and the way a negative brand image actually hurts their bottom line and helps their competition. Imagine if Comcast had competitors :)
