Permanently removing yourself as a customer from a brand does not send a message. It's only good for making yourself feel good. If one wants to send a message, it's imperative to use collective action- organizing or joining an organized boycott. An organized boycott has a specific start and end date and its demands are publicly known. That way the owners of the company can see the dip in their charts.
Well, the people who boycott aren’t silent (see above). Maybe someone younger reading this thread thought “what rootkit?” and looked it up. Maybe now that person won’t buy Sony. I certainly don’t. You know Sony’s marketing research departments are aware that this is a thing. One of the great things about capitalism is consumer choice and the way a negative brand image actually hurts their bottom line and helps their competition. Imagine if Comcast had competitors :)
