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EU opens Apple antitrust investigations into App Store and Apple Pay practices (theverge.com)
288 points by adrian_mrd on June 16, 2020 | hide | past | favorite | 163 comments



I know I'm probably in the minority, but I really like things as they are and I'm just not interested in change here. The iOS and App Store ecosystem work extremely well for me, including changes like forcing developers to allow users to sign in with Apple anonymously versus email, Google, or Facebook.

I understand Spotify's complaint about competing with Apple Music, and that does have merit, but at the same time I kind of just don't really care. Spotify is also in the process of ruining podcasts by making them exclusive to their platform, so no real love lost here for me.

W.r.t Apple Pay and NFC - for the love of god don't fuck with this. It's a perfect implementation as it currently is.


Imagine an alternate reality where Windows is like the iOS ecosystem.

* No more downloadable exes or installers, or stores like Steam. The only way to install software is via the Windows App Store. If something is not on there for whatever reason: though luck.

* Microsoft can delete all programs from your PC remotely if they feel like it.

* You have to pay Microsoft every year for the privilege of developing on their platform.

* If you charge for your app, Microsoft takes 30% of your revenue. You don't have any other option, except to only provide your app on Linux, losing a large market.

* If you want to support payments inside your application, you have to use the Microsoft Pay service, which also takes a hefty cut, or you have to inconvenience users with side channels like ordering via a website. Which might still get you banned.

* Your app may be rejected or removed from the store at any time. Maybe because you broke some arbitrary rules, because it is politically inconvenient, or because you compete too closely with Microsoft software. Oh, and Microsoft also may mandate to see your source.

* The only way to use private/internal apps is to pay Microsoft for the privilege of using their distribution mechanism.

Ask yourself: in this world, would you happily use Windows as a developer? Would you welcome these restrictions as a consumer?

This is increasingly important as phones and tablets become the primary device for many.

I appreciate that a curated ecosystem has many advantages for users, but most of the above concerns are orthogonal to a well-maintained app store.

Apple makes crazy amounts of money off the backs of developers - on top of being paid for their devices and software by consumers. They are highly incentivized to keep it that way.

(Android has some similar issues, and shows that even with a somewhat more open system there is still plenty of monopolistic potential, but that's a longer topic)


Microsoft has been trying to move in that direction for years for its B2C segment. The 'mobile' world was 'nudged' on Windows users in a disastrous way with Windows 8.0. App stores for windows and other Microsoft 'platforms' (Outlook, SharePoint, ...) were introduced. The importance of extended validation code signing became more prominent, and an "S" mode was introduced for Windows 10 that lets the system restrict to running App store only applications.


But these complaints aren't related to the EU anti-trust investigation. The EU case is very narrowly looking at Apple competing with 3rd party music and book stores by enforcing the 30% subscription fee even as it promotes its own internal offering.

Your complaints could very well apply to things like Sony's Playstation and Microsoft's Xbox systems. They have operated under these constraints since the 90s.


Step by step


Well put! You absolutely nailed it in each point, and when you look at it that way, the current problem is easily explained.

Apple's (and Google Play's) operations are predatory and they need to change. Period.


I'd argue that the reason Apple devices are so popular is because of the restrictions that ensure quality. Would your app have any potential to make money on the App Store if there wasn't a huge customer base?

> No more downloadable exes or installers

So it's harder for a user to get a virus or some malicious App? Great. If Apple allows a service, it means they back it in a sense and people trust Apple. Would you really back a bunch of different stores with content you can't verify?

> Microsoft can delete all programs from your PC remotely if they feel like it

And lose their customer base? Sure? That's so unrealistic.

> You have to pay Microsoft every year for the privilege of developing on their platform

Grocery chains charge for shelf space. Also the fee is $99. There's also some fee waivers available.

> If you charge for your app, Microsoft takes 30% of your revenue

So you don't want to pay to be on the store and you don't want to pay to make money off their platform. They're just supposed to maintain a curated and near seamless platform for free? Are you suggesting users just pay more?

Also, I'm seeing 30% thrown around a lot. It's 30% for a year and 15% after that, let's be clear about that.

> Your app may be rejected or removed from the store at any time

If theres a random app on my phone discovered to be malicious, PLEASE delete it.

> Apple makes crazy amounts of money off the backs of developers

Ok then how much money would YOU be ok with them making? What's the cutoff? Would you be ok with your app being capped in how much money it could make? I don't think so.

> ..being paid for their devices and software by consumers Consumers pay directly for devices, not software. The only software they indirectly pay for is the 30%/15% fee that devs have to take into consideration.

Let's stop pretending that 95% of users have any degree of technical literacy and that there's no value in what an App Store provides. I'm glad my non-technical friends and family don't have to worry about viruses or phishing as much after switching to Apple.

If you really don't like these things as a user, then jailbreak or use Android or the Ubuntu phone or something. There's alternatives.

Also, if using iOS/OSX was like using Windows, I wouldn't use it.


Somehow google manages to have a store without fully locking your out of alternatives. Their position certainly makes it so they can and do behave as a monopsony in ways but certainly not to the same extent as apple.

> If theres a random app on my phone discovered to be malicious, PLEASE delete it.

Yet they also do it if the app competes with them or their functionality. Both google and Microsoft have gone to court for way less.

>Grocery chains charge for shelf space.

Grocery chains buy the product for resale. A notable difference. Grocery stores also have plenty of competition that can offer the same product. Consumers aren't locked into choosing one grocery store to buy from after purchasing a membership or some shit. Grocery stores aren't one of 2 viable options and generally can't dictate pricing of the seller and their cut. Grocery stores don't often pull anticompetitive shit like this: https://www.justice.gov/opa/pr/justice-department-requires-s...

>Ok then how much money would YOU be ok with them making? What's the cutoff? Would you be ok with your app being capped in how much money it could make? I don't think so.

Perhaps they could make money of value of the service they provide that being the hosting of apps and curating a nice app-store rather than you know being a monopsony.


> Somehow google manages to have a store without fully locking your out of alternatives. Their position certainly makes it so they can and do behave as a monopsony in ways but certainly not to the same extent as apple.

Arguably they accomplish that by bundling (i.e. the problem that Microsoft in trouble with Explorer). https://www.theverge.com/2018/10/19/17999366/google-eu-andro...

You have to pay $40 to be able to launch your phone with GMS (Play store, Maps, other 1p Google apps not part of AOSP) and where until recently it looks like waiving that fee if you also preinstalled Chrome as the default browser. That's literally the bullshit Intel & Microsoft did that got them in trouble as monopolies. Google & Apple have pointed to each other as reasons neither is a monopoly so that their BS practices don't get them into trouble. The EU has been taking a harder stance than the US. In general I think we should be banning these kinds of practices once the company size exceeds some point (revenue, # of customers, something). It doesn't matter if you're a monopoly. You're throwing your weight with dominance in once area to artificially improve your reach in another (i.e. the customer isn't getting to make that choice).


> Yet they also do it if the app competes with them or their functionality

Is this about the screen time apps? Not all apps were targeted and there was a legitimate reason for that: that they could be malicious...

A more likely narrative is that Apple wanted to offer a safer version of these apps so they let it slide until they could get around to it. If you have a different/counter example, please share.

> Grocery chains buy the product for resale. A notable difference.

The shelf space fee is analogous to the $99 yearly developer fee and the the markup the grocery store charges is analogous to the 30%/15%. I don’t see a significant difference here.

> Grocery stores also have plenty of competition that can offer the same product

Yet all but the smallest grocery stores do this making this fact irrelevant since for lots of products you don’t have a choice anyway.

> Grocery stores don't often pull anticompetitive shit like this

Bad of course, but also not relevant here either.

> Perhaps they could make money of value of the service they provide

You underestimate the extent of the service they provide.

They develop all the hardware/software and built a powerful brand attracting the wealthiest customers to spend money in the store. There’s much more to selling apps than just App Store infrastructure.


so if we had it your way, Chrome would not exist and we'd still have IE6 or whatever


But we're not in that world, because the biggest reason for there to be a problem in that world is Microsoft's market share.

Apple doesn't have anywhere near the market share in the phone world that Microsoft has or had in the PC world. There really is another option: Android; and, if you don't trust the standard Android or Google, I hear there's alternatives you can put on your phone for the more privacy conscious.

You really can vote with your wallet, still. I don't think that's the case for a product that doesn't even control 50% of the marketshare of devices in its main space.


To be honest, I think Windows would be in a _much_ better state from a user perspective if it had been like the iOS ecosystem for the last decade.

If you just want to use the damn thing and not spend time pissing about with sorting out the constant problems, incompatibilities, each app doing whatever it pleases, Windows is a nightmare right now

> Ask yourself: in this world, would you happily use Windows as a developer? Would you welcome these restrictions as a consumer?

Without a doubt, on both points


I have been a windows user for 25 years.

And saying incompatibilities on Windows obviously means you know nothing about Windows.

Even vb6 applications still run on the platform and that's 30 years old!

Note: I also use Ubuntu desktop and Ubuntu server ;)


You can also easily run a VM with any version of Windows going back decades, something Apple has also arbitrarily stifled.


I don't believe you, you would prefer IE6 like stagnation because you don't want some people have a choice to side load application, because in your opinion your preferences should be forced on all, the things you don't need and use should be removed.


The ecosystems may currently work really well for you, the consumer, but that doesn't mean they work really well for the developers and businesses who supply the apps and services to you, the consumer, via Apple's services.

An anticompetitive market may, in the long term, serve as the demise of the platform you currently really like as it is. Spotify (or especially smaller players) may be forced to abandon the App Store or might stay in it but go bankrupt, increase prices, or somehow degrade or modify their offering to keep afloat if they are so dependent on App Store customers.

As for Apple Pay: yeah, I hope it stays the same. I hate 99% of banking apps and the less I have to interact with them the better. I'm already annoyed by iOS apps for loyalty card schemes which absolutely refuse to implement Wallet support for fixed barcodes present in their apps, presumably either due to incompetence or some tracking purpose.


It’s for tracking purposes. Which is why I like Apple’s forced restrictions and “monopoly” of software on its devices.


> Which is why I like Apple’s forced restrictions and “monopoly” of software on its devices.

A "monopoly" is not actually required for this. They can have their store and impose their restrictions even if there are competing stores. If users actually prefer those restrictions, they can still choose to buy apps only from that store, or only from stores that impose restrictions they like. That doesn't require the store to be tied to the hardware or to have a monopoly.

But notice that users have no reason to prefer a store that takes a 30% cut or prohibits apps that compete with Apple's or rejects apps based on opaque and arbitrary reasoning or political pressure. So the store could still do all the things you want, but the competitive pressure would keep it from doing the things that only Apple wants, because then another store could impose the restrictions you want but not the bad ones.


>A "monopoly" is not actually required for this. They can have their store and impose their restrictions even if there are competing stores. If users actually prefer those restrictions, they can still choose to buy apps only from that store, or only from stores that impose restrictions they like. That doesn't require the store to be tied to the hardware or to have a monopoly.

You're being highly disingenuous here. It doesn't mean you're wrong in what you want, but you're not honestly addressing the counterpoint and tradeoffs involved. What you should have noticed is that your logic works 100% equally in the other direction: "If developers actually prefer those freedoms, they can still choose to develop apps only for stores without them." There are full stack OSS phones in development, Android forks and alternate stores like Amazon did are possible, etc. Would you accept that as an argument in turn?

Obviously there are much more complicated dynamics here then your oversimplification. If a critical mass of key developers went to a forked store, users would face extreme pressure to follow regardless of whether it was horrible for privacy. Windows itself, brought up above, is the most direct example! It was totally open to any development, yet gained so many network effects that many users felt compelled to run it (if only in a VM) even if they hate it. This isn't some weird thing, in fact if anything it's Apple that's new for a general purpose platform. They've essentially been able to serve to some extent as a "union for certain consumers", in the sense of labor unions. Developers, platforms, and users all have a constantly shifting balance of power. By coordinating a lot of user power through a single point of leadership, Apple has shifted that. It is perfectly reasonable to purposefully "join the Apple Union" precisely because an individual wants more bargaining power vs Developers.

Just like management dislikes workers having more power, developers dislike users having far more bargaining power of them. And sometimes they're absolutely right! Users aren't always correct, and further just like union leadership can have its own goals, incentives, lockin/regulatory capture efforts, etc., that don't always align. Apple is using its position both in good and incredibly valuable ways for its customers (opposing not merely lazy/bad developers but certain kinds of government overreach as well), and for unnecessary, selfish and restrictive ends. Some of those are Apple's fault as a matter of choice, some are the inevitable result of a centralized point of failure/control (which still are Apple's fault, to the extent that the whole scenario is their choice).

I'm more then sympathetic to wanting to make tweaks and being really scared of a future where owners don't have any sort of choice for root on their own hardware. At the same time we should recognize that things got to here in large part because THE TECH INDUSTRY FUCKED UP. It was us, the tech experts and elites in particular. I remember damn well the jokes about PEBKAC and "lusers" and enjoying good reads of the BOFH etc. But Apple had the balls to actually confront a lot of our bullshit head on with a revolutionary message of "it's not your fault." We were telling users not to install random crap off the web, or install anything that looked interesting, or browse to shady sites, etc etc. "Users are so dumb argh!" Apple dared to ask

>"well, why shouldn't people just be able to browser literally anywhere, and look through a selection of software and install literally anything that catches their fancy at all, with as few as possible concerns that it'll hose their system or sneak them into some payments bullshit or even fuck with their privacy."

and rather then just dismissing it instead figuring out the stack necessary to try to achieve it however imperfectly. We, the collectively industry and HN-types for a decade before, could have done that but with a better balance of freedom. We could have had full crypto trust chains, but still the ability for experts to load their own root keys. Apple's idiotic decision to eliminate upgrade pricing has nothing at all to do with the goal there. Etc etc. Instead a void was left and Apple stepped into it, and it's been popular because it's providing a huge amount of genuine value to hundreds of millions of people.

So I'm suspicious about selfish calls by techies and competitors and devs to try to roll it all back without acknowledging the strengths, and particularly without respecting the people making a conscious choice to opt into it. It stinks of the same old smug thinking about "users are dumb, we know better for them." Why shouldn't their desires matter? I'd like to see much more fine-grained approaches tried FIRST before bringing out big anti-trust hammers. For example, the law could require a choice at order time (but unalterable after) to let people load root keys for hardware, software, both, or neither. Then consumers could still choose fully locked down devices when it made sense and different degrees of openness otherwise. Vastly improving warranty law would be another path to examine.


I like the framing in terms of power relations. Personally, I prefer to increase my leverage over developers by using free/libre/open (FLO) software whenever possible, where the threat of forking is an incentive to refrain from user-hostile behavior.

I think the situation is also worth examining from the other angle: why do both Apple and developers desire control over users? I think it's mainly the profit they can extract, directly by developers or indirectly by Apple, inserting itself as a middle-man.

I'll leave you with one of my favorite quotes, from Ender's Shadow:

> "If he's this good at making people love him, why didn't he do it before? Because these fools always look up for power. People above you, they never want to share power with you. Why you look to them? They give you nothing. People below you, you give them hope, you give them respect, they give you power, cause they don't think they have any, so they don't mind giving it up.


> What you should have noticed is that your logic works 100% equally in the other direction: "If developers actually prefer those freedoms, they can still choose to develop apps only for stores without them."

And then users won't trust apps from those stores because they're full of spyware and garbage so developers will still have to use a store the user trusts in order to get the user to install their app. The stores themselves, meanwhile, have to worry about their own reputations in allowing shady apps, because allowing crap into the store causes users to not trust the store itself and that costs the store more than they gain from distributing crap.

This is free market competition 101. It's the thing markets are good at. The thing where markets fail is where you have a monopoly that can then abuse everybody else because they lack competitive pressure.

> There are full stack OSS phones in development, Android forks and alternate stores like Amazon did are possible, etc. Would you accept that as an argument in turn?

Developers distribute their apps to multiple platforms. Apple's store isn't an alternative to Google's or Amazon's because it doesn't reach the same customers -- to reach the entire population you need to reach each platform, not one or the other. To be a real competitor it has to distribute apps to the market of people with iOS devices.

> If a critical mass of key developers went to a forked store, users would face extreme pressure to follow regardless of whether it was horrible for privacy.

You're treating developers as a monolith. The entire point is that you could use multiple stores at the same time. If Mozilla uses another store because it allows them to use their own browser engine in Firefox, you might install Firefox from that store and not Apple's, but still refuse to install the Facebook app from the same store because you trust Mozilla and not Facebook. Firefox being in the other store buys Facebook nothing even if users install Firefox from there, because they still won't install Facebook from there, because they don't trust them without a chaperone.

> bargaining power

Apple is not your union. It's not just a principal-agent problem (though that exists) -- they have no duty to you at all and they're in it for themselves. The bargaining power accrues to them, not you, and it comes at your expense as much as anyone's.

> opposing not merely lazy/bad developers but certain kinds of government overreach as well

The fact that they're even in a position to do this is a cost. If you had alternate stores then you only need one to resist bad requirements and you can still install the app. If you have to use Apple then it's a single point of control and in cases when they fail to resist government pressure[1], the user has no alternative.

[1] https://www.theverge.com/2020/6/11/21287436/pocket-casts-cas...


>And then users won't trust apps from those stores because they're full of spyware and garbage so developers will still have to use a store the user trusts in order to get the user to install their app.

Windows. Full of spyware and garbage, but it's where critical apps were, so users had to go in turn. You talk a lot about basic market 101 or even pre-101 stuff, but you'd better served by actually considering some more advanced concepts here, not least of which is that software is full of non-substitutable goods. There is are a great number of mutually reinforcing cycles which form the core of network effects. Exclusives for a platform will drive people to that platform, which then can help drive more exclusives.

>The thing where markets fail is where you have a monopoly that can then abuse everybody else because they lack competitive pressure.

But "monopolies" are everywhere in software, and necessarily so because nobody has come up with a better general way to solve the resource allocation problem for information generation. That's what copyright is. If someone's work depends on specific proprietary applications, those can well be more important then anything else. One way to counter that is other monopolies. This has happened repeatedly in the last few decades.

>Developers distribute their apps to multiple platforms. Apple's store isn't an alternative to Google's or Amazon's because it doesn't reach the same customers -- to reach the entire population you need to reach each platform, not one or the other. To be a real competitor it has to distribute apps to the market of people with iOS devices.

This is just your own entitled arbitrary view. A walled garden has always been an extremely explicit part of the iOS package. Why shouldn't iOS users be able to actively choose that?

>You're treating developers as a monolith. The entire point is that you could use multiple stores at the same time.

No, I'm treating them as individual self-interested entities operating within a system, which has all the potential for a variety of local minimums favoring different actors within it. Multiple stores would dilute the power of any given store, which would favor the power of developers. That is what you are directly arguing for.

>but still refuse to install the Facebook app from the same store because you trust Mozilla and not Facebook.

And if Facebook, or (since I don't use Facebook) Adobe or whomever decide to only support said less restrictive store and use that freedom to collect more data and demand location access and crappier payment systems and so on and so forth, now what? Under the current system, they can either comply with restrictions, or give up on the entire iOS market. On your suggestion, they can do as they wish and users that want to use them will be forced to go along with it. For Mozilla that might be a good thing, but for Facebook it probably wouldn't.

It's very strange how you completely ignore that there are all sorts of powerful actors who can command audiences independently of platform to one degree or another.

>Apple is not your union. It's not just a principal-agent problem (though that exists) -- they have no duty to you at all and they're in it for themselves. The bargaining power accrues to them, not you, and it comes at your expense as much as anyone's.

Utterly childish bollocks. Apple has interests, and I have interests. To the extent our interests align there is every possibility for a win-win, that is the market functioning at its best. Apple makes most of their money directly from their customers, via hardware and (at a higher rate in recent years) subscriptions to their services within their platforms. Apple makes almost nothing from government contracts or direct enterprise services, nor from advertising. We're not friends, but unions aren't friends either. It's all a spectrum of interests. Apple can be useful. Hence why I'd like to see careful, surgical legislation that addresses specific weak points or externalities.

>If you had alternate stores then you only need one to resist bad requirements and you can still install the app.

Incorrect. Every alternate store must resist bad requirements, or else every app & service must be fully substitutable. Because if there are apps that users must use, or that are so valuable that there are powerful incentives to put up with a significant amount of downside, then they themselves can drive stores if there are options not the other way around.

>If you have to use Apple then it's a single point of control and in cases when they fail to resist government pressure[1], the user has no alternative.

Indeed, like I said a centralized point faces censorship risks too. Hence why I'd like the option for root key control for hardware, software, both, or neither. Apple's centralization is why there is a great deal of content censorship on iOS and restrictions in many countries without great workarounds. Apple's centralized power and incentives also gave them a powerful reason and position to tell the FBI to fuck off. None of this is simple, which is why I'm opposed to broad stroke big hammers.

Thank you by the way for your detailed reply much later. I don't agree with you in all aspects, but I do appreciate the time you took!


> Windows. Full of spyware and garbage, but it's where critical apps were, so users had to go in turn.

Windows is full of spyware and garbage because of path dependence. Software direct from the developer was the way it was for MS-DOS in the 1980s, Microsoft cares about backwards compatibility, so it's still the same way today. And since that's the default way of getting Windows software, users don't exercise caution for software distributed in that way, and then they get spyware and garbage.

Compare this to Linux, where you have a functioning package manager that has the large majority of the software you'll ever need, even though it has no monopoly at all and nothing stops you from installing software another way. But since that's then unusual, it raises a red flag if something has to be installed that way, so you don't have a huge malware problem because malware relies on people being credulous and running on autopilot.

You're also confusing the platform with the store. Many people need Windows because it's the only decent implementation of the Windows APIs. If you want to play games, good luck getting them to run on macOS. So you need Windows, but you don't inherently need to download games from random shady websites, because you can use Steam. Meanwhile there is now WSL, which allows you to install software through the Linux package managers. And now Microsoft is only taking a 5% cut for apps in its store instead of Apple's 30%, which is causing more things to use it even though it doesn't have a monopoly on Windows. So even there the market is at work solving the problem.

> But "monopolies" are everywhere in software, and necessarily so because nobody has come up with a better general way to solve the resource allocation problem for information generation. That's what copyright is. If someone's work depends on specific proprietary applications, those can well be more important then anything else. One way to counter that is other monopolies. This has happened repeatedly in the last few decades.

Copyright isn't inherently a monopoly in the market sense. Winzip and 7-zip each have a copyright "monopoly" on their own code, but they don't have a monopoly on zip programs because they compete with each other along with Winrar, gzip, bzip2, etc.

Facebook is more or less a monopoly, but that isn't from copyright, it's from the network effect, and from a single company owning the network instead of using open standards and protocols. This is a classic case for some kind of antitrust action to either break them up or require adversarial interoperability. And nothing about it is inherent -- email is a network in the same class as Facebook but nobody has a monopoly on it because it's federated.

Countering monopolies with other monopolies is some kind of feudalistic dystopia.

> A walled garden has always been an extremely explicit part of the iOS package. Why shouldn't iOS users be able to actively choose that?

They can choose that. Even if other stores exist, you don't have to use them. Nobody ever died from not installing the Facebook app. Use the website, or quit Facebook. Then, when everybody does that, Facebook will have to go crawling back to Apple, or some other store the users are willing to trust.

Meanwhile, if so few people do that that Facebook can fob them all off, that shows how many people actually want the "walled garden" -- so few that it doesn't actually work unless you rope in huge numbers of unwilling participants.

It's also evidence that Facebook could already do that. If their app was so important it could get people to switch to an untrustworthy store then it could also get a lot of people to switch to another platform. Which gives them leverage over Apple, which lets them get away with privacy-invasive things like uploading your contacts to Facebook without getting kicked out.

And in either case, the better solution is to address the Facebook monopoly and the Apple monopoly, rather than neither of them.

> Multiple stores would dilute the power of any given store, which would favor the power of developers. That is what you are directly arguing for.

Multiple stores would dilute the power of any given store, which would favor the power of developers and users. Which is what I am directly arguing for.

The amount of power developers give up to Apple is not inherently less than the amount of power users give up to Apple. On top of that, not everything the developers lose to Apple is a gain to the users, some of it is only a gain to Apple. But everything the users lose to Apple is a loss to the users, and some of the things the developers lose are also a loss to the users. This is not a net favorable arrangement to anybody but Apple.

> Under the current system, they can either comply with restrictions, or give up on the entire iOS market. On your suggestion, they can do as they wish and users that want to use them will be forced to go along with it.

The only difference here is the number of people who will not install the app unless it is in Apple's store. If you give people a choice, that number may go down, but that doesn't mean it's still not high enough to force the developer's hand, or that if it isn't it still would be even at the level of the entire iOS market. Meanwhile if you granted Apple a total monopoly over all apps on all platforms then the number would go up, but the reasons that isn't worth the cost are the same reasons it isn't in the current case. The costs of giving them that much power exceed the benefits, and the problems you want to solve can be solved in a different way.

> It's very strange how you completely ignore that there are all sorts of powerful actors who can command audiences independently of platform to one degree or another.

I'm not ignoring them, I'm saying apply antitrust enforcement to them too, so that they too are subject to competitive pressure and can't do that anymore.

> Apple has interests, and I have interests. To the extent our interests align there is every possibility for a win-win, that is the market functioning at its best.

A monopoly isn't a market. Having a shared interest with a monopolist is luck, not market forces, and meanwhile you're then still facing an adversarial monopolist on all your other interests.

> Every alternate store must resist bad requirements, or else every app & service must be fully substitutable.

You're assuming the same app can't be in more than one store at the same time, or move to whichever one will resist government pressure. The thing you substitute isn't the app, it's the store.

> Because if there are apps that users must use, or that are so valuable that there are powerful incentives to put up with a significant amount of downside, then they themselves can drive stores if there are options not the other way around.

We're talking about things subject to government pressure. If you have a podcast app that lets the user receive arbitrary podcasts including ones China doesn't want you to hear, that doesn't mean you have an important monopoly on podcasting -- they banned more than one app. Another store that accepts those apps isn't beholden to them, if anything it's the other way around. The apps need the store that will resist pressure more than the store needs those apps.

> Apple's centralized power and incentives also gave them a powerful reason and position to tell the FBI to fuck off.

That didn't really have anything to do with centralization -- it didn't even really have anything to do with apps. That was Apple, as a hardware manufacturer with root keys that they maybe ought not to have had to begin with, refusing to use them to remotely unlock somebody's phone.

They couldn't have even been asked to do that if they hadn't retained for themselves the power to push code to your phone without your permission, and having multiple stores wouldn't inherently require any of the others to be able to do that. It's completely possible to have stores that only install new code at the user's instruction, which requires the user to first unlock their phone, no matter how may stores there are.


I personally won't use iOS ever again if Apple is forced to allow GOG, Steam, Xbox and F-Droid to coexist alongside the official app store because it would really suck as a consumer to have existing games I've purchased show up on new devices and it would really suck as a developer to have more ways to distribute software and it just wouldn't be fair to Apple if they were blind to some of my transactions and interactions with other companies. Being fair to Apple at everyone else's expense is the best possible way to distribute software.

Apple have been impeccable stewards too. Except for the thousands of times they manually-approved predatory offer walls, predatory IAPs, predatory data collection, predatory subscriptions, malware etc.


The app store ecosystem only works for me because I stopped being interested in new apps as a consumer, and as a dev I long ago gave up on making mobile apps with any hopes of making money on them. The lack of viruses due to the locked down nature of iOS is a blessing, but app store discoverability is terrible and the only apps with any chance of 'making it' have marketing budgets in the millions, or happen to have connections on the inside at the App Store. It's shovelware or big budget games, with very little room in the middle for 'normal' devs.

Anyways, none of that excuses how Apple is forcing developers to pay them 30%. It's particularly egregious in a case like Spotify, where that 30% directly limits Spotify's ability to match Apple Music on price. But it's unacceptable even outside of that. Apple 1) Demands 30% of payment made with their in-app-payment system 2) Disallows alternative payment methods presented in-app and 3) Disallows sideloading, so there's no alternative for companies who can't compete under the terms of 1) and 2). At least one of those 3 need to change, and I hope the EU will manage to force that to happen.


> The iOS and App Store ecosystem work extremely well for me...

If Apple were forced to allow NFC access, third party stores and real side-loading, then nothing would change for you. You could continue to use their app store [0] and their payment app just like you are doing now.

Choice isn't bad for anyone.

> I'm just not interested in change here.

You didn't say why or what change specifically would have a negative effect on your usage.

[0] I prefer to use "app store" and not "App Store" since it's a generic term.


>If Apple were forced to allow NFC access, third party stores and real side-loading, then nothing would change for you. You could continue to use their app store [0] and their payment app just like you are doing now.

Not necessarily, if banks pull out of Apple Pay you might end up having to open each banking app every time you want to use that card, rather than having easy access to all your cards in one app (Apple Pay).


If you have no ability to choose banks that support the tooling you want to use with them, that's a problem with the banks, not Apple.

Also: Android has their Card Emulation API that allows banks (and other developers) to implement their own apps that do what Google Pay does, and yet banks broadly support Google Pay, suggesting that's maybe not as much of an issue as you'd think.


While true, it's worth noting that Google do not reportedly take a cut of Google Pay transactions while Apple reportedly do take a cut. This could incentivise banks to move away from Apple Pay.


Do they show up in a unified list of cards?


Google Pay's interface is indeed a unified list of cards.


it screws devs like me. Creators like me pay 30% gov tax, then 30% fee to apple and in the end we sit with 40% revenue. Then comes apple with their new "search ads",if you dont give them more of your 40% revenue, they will rank your app so far down that you will have to send AppStore URLs to ur friends just so they can find the app.

How about fixing the appstore instead? there are apps that do not even function anymore ranking far higher.

Not to mention, if you app does well keep an eye on the next iOS, it may just steal your idea and integrate it with the OS to kill your business over night.

Absolute scumbags, 1.5$ trillion and its still not enough. Atleast if we had Windows Phone or some other alternatives for high-end consumers we could have some competition. But its just abuse of monopoly as it is.


Nitpicking, but you pay taxes on the 70% you receive from Apple, not on the list price of your app, so you should end up with 49% of list price after the Apple tax and the government tax.


There are too many applications. If Apple opened the floodgates, your app would be worth even less, and have to dig through countless loads of shovelware to be visible.

There is no fair ranking system, and expecting it is just unrealistic.


Not sure why you were downvoted - while I personally don't agree, I can see that some would enjoy the very curated and controlled nature of Apple products. (I used to be an iPhone & Mac user for over a decade).

The only thing I could nitpick, Apple are also buying podcasts and making them exclusively available to the Podcasts app, so they're also chasing the Spotify business model:

https://www.macrumors.com/2020/05/21/apple-exclusive-origina...


Thanks for pointing that out - I wasn't aware. I don't agree with the practice by either company, but it has been obvious to me from the start that this was going to happen in the podcasting industry. It was just a matter of time. Thanks for the article. I recommend that others read it as well.


It’s happening in all industries. Monthly recurring revenue > revenue from one time sale. Aka rent seeking.


> I understand Spotify's complaint about competing with Apple Music, and that does have merit, but at the same time I kind of just don't really care. Spotify is also in the process of ruining podcasts by making them exclusive to their platform, so no real love lost here for me

Spotify isn't a person. I don't care about their feelings or their hypocrisy. It's a matter of policy, which ought to be applied evenly and fairly. Monopoly behavior is harmful, and should be curbed when reasonable - whether it's being done /by/ someone we (dis)like or /to/ someone we (dis)like.


A perfect implementation that no payment service provider may compete against Apple pay, this ensuring the whole ecosystem can keep on gouging vendors with high fees? Seriously?


I'll give you an example: I have developed a free app for medical use. The app was requested by doctors, I didn't just make it up. When I submitted it, it was first denied because, according to the reviewer, it was "too simple". I appealed, and finally the app got accepted. Happy ending, all good.

But that made me think also: what if they decided it was not worth publishing? I mean, there was not very much I could do to make it "less simple" really. I would have given up. But why should patients be denied of a useful service because one company has complete control of what goes and what does not go onto their phones? See it like you want to see it, but it's unacceptable.


I’m not so sure this is the same thing as when the App Store was first created. What is happening today with the application store is more about making money and less about making a great product.

Re: Spotify vs. Apple Music, do understand that if Apple decided to pull Spotify from the App Store because it’s a direct competitor to Apple Music that would be devastating to Spotify.

There should be laws against anti-competitive behaviors when you run a platform that hosts other people’s businesses. Otherwise that is way too much power for one corporation to wield.


The way the App Store is set up is literally why there aren’t popular self bistable chat applications.

It’s not just you, they’ve distorted the evolution of the internet and likely contributed to the current fake news issues we have.


> W.r.t Apple Pay and NFC - for the love of god don't fuck with this. It's a perfect implementation as it currently is.

Yet it is not working with every bank out there. We already had a solution that let us pay using QR Codes, send money to contacts, and pay online stuff, and was integrated with every single bank operating in this beautiful country since 2014.

I'm talking about MB Way.


I would like to be able to run my own software on an iphone without having to ask permission from apple. Really, it is unconscionable.


No one will be forcing you to install Spotify or a banking app.


I agree with your sentiment. All major companies are assholes, but most of them in different areas. Likewise they are also angels in others.

Don't complain Apple is an asshole in category A, when you yourself are an asshole in category B.


So nobody can complain about Apple just because another company does "asshole" things too?

Sorry but I don't think that is a good idea for customers.


No, we end users and the general public can complain all we want (and preferably also vote with our wallets).

But asshole companies complaining that other companies are assholes is very hypocritical IMHO.


It doesn't matter if they're hypocrites. At all.

It matters that we create reasonable and sane policies and enforce them evenly and fairly across all market participants. We don't apply them selectively based on whether the company is "a nice guy." None of them are nice guys. They're not people, and folks need to stop anthropomorphizing them.


> I really like things as they are and I'm just not interested in change here.

The kind of change the EU is primarily pursuing is of the monetary sort. They're looking to use fines against the US tech giants as a golden pot to raid to fill their $81 billion post Brexit budget hole. [1]

This will continue for many years. The EU will attempt to extract tens of billions of dollars in fines from US companies, as much as they can by any means they can for as long as they can.

The proper US response is to begin targeting prominent EU companies to damage financially. The US economy will recover much faster than the EU economy - as with the great recession - and that should be used to maximum advantage.

[1] https://www.reuters.com/article/us-eu-budget/eu-leaders-to-c...


You may want see what the actual complaints point to. Not this. The same issues affect US software providers too, btw


Version 1: this means what it says and EU has an anti-monopoly committee that's not asleep at the wheel.

Versions 2: evil EU is trying to 'extort' the poor tax-dodging multinationals.


Dare I dream that iOS will finally get an alternative browser rendering engine? Or more precisely, would Mozilla and Google finally be allowed to release their browsers on iOS?


What you really want is the ability to sideload apps without the App Store. Then you'd get your alternative browser rendering engine as well as tons of other useful apps that will never be available. Apple can do their best to make it difficult and warn users of the risks but it should be possible.


This exists, albeit limited: https://altstore.io/


> What you really want is the ability to sideload apps without the App Store

Not really. The curation and verification of the App Store is a feature. I don’t want to have to download a must-have sideloaded Google app for work that snuzzles up all my data to Mountain View.


We wouldn't have had the insane progress when it comes to software and hardware if everything was locked down from the beginning as it is with Apple.

There are multiple ways to allow sideloading without your grandpa getting infected.


> if everything was locked down from the beginning as it is with Apple

Everything isn’t. Just one device among many.


Then don't, you still have the option to get everything from the App Store.


If not using the App Store is an option, then a developer could just not use it and you could be forced to get an app from an insecure place. That defeats the purpose of the App Store.


Developers will want to use the app store because they'll want to reach a broad userbase, just like on Android with the play store. (The Play Store has lots of scummy apps, but that's down to Google doing an awful curation job.)


> That defeats the purpose of the App Store.

It puts pressure on the App Store to not be so restrictive and greedy with royalties.


You still have the option of not using that app.


On Android, It can install apps from anywhere if user set a config. But most apps are still on Google Play Store so rarely need to install app from external sites/apps. I expect similar thing happens if Apple allows it.


> snuzzles

This word is a treat, thanks :D


I'd be satisfied with just being able to set a default browser at the very least.


I hope they stay the same, and Apple users have to live with the consequences of buying Apple products.

(My iPhone users have to use a web app because I refuse to give Apple money)


Let me guess you use Arch or Gentoo.


or rather than being bitter, having apple open up to other browser engines will open the way to your users to get better experience from your own web app as well.


Was waiting for app stores to be tried on anti competition law. App stores is basically a form of App monopoly On devices where the Device operating system vendor decides which apps get go no go. It can block competing apps such as Spotify/Apple Music for example. One could argue the same for YouTube music vs Spotify.

Also vendor decides kickback commission fees which may also be anti competitive.

Same for payment services nfc access.

Also sometime vendor makes similar function from an app IOS battery health. Blocks Native Battery api access, makes it hard to sell battery analytical apps.


People shouldn't be tricked into paying for an app reports the IOS battery health since it's already available in settings. This is a net positive for users.


Users also shouldn’t be tricked into paying for the python interpreter, but the one apple recommends and integrates into their apps costs $10.


Are you talking about Pythonista? It's a whole IDE with GUI designer that includes a bunch of custom libraries for iOS functionality. It's not just an interpreter, and it's not even the top App Store search result for "Python". It is the best Python app on iOS by a wide margin though, which is how it made one of Apple's "featured" lists on the App Store.

Apple doesn't integrate Pythonista into their apps, as far as I know.


But-but freedom of choice! Free market!


> Was waiting for app stores to be tried on anti competition law.

The Apple App Store is clearly a lot different from the Play Store; since almost all Android devices (and all Play-capable devices controlled by Google) support sideloading and alternate app stores.


Agreed. I see no issue in in google’s situation for 2 reasons:

1) I am able to, by default, download apps from other app stores and marketplaces (albeit at my own risk) 2) The Play Store is valuable to me because I know that the apps I download there have been verified and are safe to use (at least in theory).

In Apple’s case, I think the argument is that their operating system is not open to other hardware vendors, so they don’t need to allow alternative app stores. I don’t think it’s anti-competitive that Mazda doesn’t allow me to choose the navigation software in my car’s HUD. If I wanted different navigation software, I should have considered that before purchasing a Mazda.


> I don’t think it’s anti-competitive that Mazda doesn’t allow me to choose the navigation software in my car’s HUD.

I'm going to side with Richard Stallman on this one: I own the car - it's my property - why can't I install my own firmware onto the stock Qualcomm ARM computer powering the the car's infotainment system?

My dad's books on car maintenance from the1960s-1970s have guides on installing your own tachometer as cars back then were often sold without them - why should I be forbidden from installing a custom widget to an LCD dashboard today?


I tend to side with RMS as well here, but I see things a bit differently:

You're free to install an alternative infotainment system that allows customization.

Mandating that manufacturers develop a way for you to safely/securely flash their devices to run your own software just doesn't seem like a good idea. The small percentage of people who want this force everyone else to pay for it due to the increased operational costs to develop it.

And it's not trivial. I've shipped consumer electronics. We thought long and hard about how to make it possible for users to run their own software. It's hard enough to figure out a method that doesn't sacrifice user safety somehow (can you RMA the device after? Can we validate you voided the warranty? Can you resell your device and tarnish the brand? Can you resell devices with malware? Can you exceed regulatory limits (e.g. radio broadcasting power)?)

Not to mention the effort to actually develop and maintain this method of updating, exposing it (adding a USB port?), testing it, etc. It's a huge cost.

Now, companies like Apple are interesting because they're actively spending to prevent that from happening -- it might be operationally cheaper for them to leave the flood gates open.


If it contains a web browser or can play back/view any sort of media files they're potentially exploitable. So that system must already be developed in a way that it can't compromise the safety-critical parts of the car network anyway. So it's not (or shouldn't) imposing much of an extra burden on the manufacturer unless they have cut corners on security in the first place.


From a legal perspective: You're not forbidden - jailbreaking your own hardware is perfectly legal. It's unsupported by Apple, however.

From an ethical perspective: I fully agree this should be easier.


Except that the equivalent isn't Mazda disallowing you to change your OS, but it's Mazda vetting every single destination you're allowed to drive to, getting a cut of every fuel purchase, getting a cut of every Walmart purchase you do while grocery shopping and preventing you from driving into areas that Mazda corporate doesn't like.

(Also, ironically, Mazda's firmware is rather easy to hack :) )

Remember that Apple restricts the content you're allowed to see on the device via many channels.


Cars and phones play very different roles in our lives. Phones have become the way we access the internet and the internet is increasingly at the center of everything so the considerations for regulation are different.


Sure but Android phones are just as good and do everything iPhones do and more.

Anyone who thinks an open store is important can simply buy an android phone.


The idea that regulations and laws may need to change is separate entirely from whether the App Store is considered anti-competitive under current legislation.

Though I guess in the EU this amounts to “basically anything the court wants”. Much as I don't feel much for these companies, I also feel like these suits are often just shakedowns.


On the other hand Apple doesn't have the marketshare of Google.


In the US, the iPhone has very close to a 50% market share. A majority market share is not strictly required to be considered a monopoly. Power over an entire market is the quality that is under consideration.

Can you have a successful app business in the US without being in Apple’s app store? I doubt it.

The rules are different in the EU and so is Apple’s market share over there, but since I live in the US I’m hoping that the Apple monopoly will be broken up over here as well.


> It can block competing apps such as Spotify/Apple Music for example. One could argue the same for YouTube music vs Spotify.

No it cannot. That's anti-trust.

To be clear, the problem here is not that Apps can only be installed via the App Store on Apple devices. That is ok, and not very different form having, e.g., and "Installer" package format in your OS.

The problem here is how Apple is using its App Store to gain an unfair advantage.


I cannot write applications for the Xbox, Playstation or Switch without going through their manufacturers and paying them a part of my revenue. In the mean time, Sony and Microsoft and Nintendo have their own studios as well. Their stores are also curated and gated.

If I want an open gaming device I take a PC. If I want a more open phone, I take an Android.

Is this different than the situation with iPhone? (Sidenote: I can put whatever I want on my iPhone using Xcode)


It is not particularly different, no and it's not difficult to find a discussion where video game producers complain about publishing costs. It's generally aimed at Steam.

Apple is being investigated here because:

- Spotify and Rakuten formally complained about the store;

- some banks formally complained about Apple Pay;

- they are the biggest.

A condamnation of Apple here would most likely have significant implications for app publishing as a whole. Something I personally applaud.


I am not against more access to the phone, as long as it is a completely manual opt in. I don't want to download apps from the web browser. And I don't want banks or any other company to say: 'we require you to use our app, and we also require you to do that outside the App Store and thus make your own phone unsafe'.

As long as things don't get worse for some, I am fine with it getting better for others. I am not sure that can be the case though.


I think it is different because gaming consoles are single purpose devices. Whereas smartphones are marketed as general purpose.

I am all for forcing the manufacturers of the gaming consoles to allow running of arbitrary unsigned code in a different sandbox than their DRM.

Also I believe in the right to have root on all devices you have.


Interesting how being allowed to run your own software is now a downvotable opinion here on HN.


I can't understand why that comment is being downvoted. It's a constructive comment, featuring an opinion that I would have genuinely thought would be well supported on HN.


> I think it is different because gaming consoles are single purpose devices.

Gaming consoles aren't single purpose devices. They're still general purpose computers. The only thing that makes them "single purpose" is the manufacturer restrictions on what you can install on them, which shouldn't be allowed any more than it is for Apple.


On principle I agree with you, it should be easy for me to reflash the firmware on my oven or car because they’re both running software.

In practice I think there’s a significant difference between the restrictions on smartphone software vs entertainment system software making your point part of a slightly different (but related and important) conversation.


> In practice I think there’s a significant difference between the restrictions on smartphone software vs entertainment system software

Such as?


remember, you can buy xbox games via disk. not all games have to be via the store. independent publishers have a way to get you those games without going through microsoft. something you can't do with apple. and don't get started me with browsers. how can a user with 400+$ device, not be able to choose their own browser. n by the way, was an iOS dev, before I got enlightened that the browser is the only way


remember, you can buy xbox games via disk. not all games have to be via the store. independent publishers have a way to get you those games without going through microsoft.

The Xbox is a closed system that will only run approved and signed code. Whether it is on a disc or a digital download is irrelevant. You can only publish Xbox discs if you are approved by Microsoft, go through their system and pay their fees. If you somehow found a way to circumvent the DRM and published discs with Xbox compatible games 1) you would be sued into oblivion and 2) Microsoft would immediately push updates to the OS that would disable your games from working.


A gaming console isn't a payment device, news reading device, web browsing device and it certanly doesn't end up in hands of as many people as iPhones do.

There's a staggering difference of scale and thus influence on free market when Apple throws its weight around. They decide to kill of whole companies of dozens of economic sectors and curbing such power is why anti-monopoly laws were created.


This may not happen if Spotify didn't speak up. https://timetoplayfair.com/


Eh...says the company that buys up formerly free shows, and makes them an exclusive for their paid service.

Spotify buys intellectual property (a podcast) and proceeds to sell access to that for a profit.

Apple invents intellectual property (the iOS ecosystem, App Store) and proceeds to sell access to that for a profit.


Spotify is also complaining that "Apple won’t let us share awesome deals and promotions" [1].

I love you Spotify but I don't want your ads, I don't want ads on my phone period.

I'm currently using Android, and it's just ridiculous how much my phone is demanding my attention with notifications of "Rate us!" or "Look at this emergency news! Joke, it was just an ad". They even have "let me upload all of your contacts or I wont start"-apps. Android really lets the users decide, and the app-companies sure tries every foul play they can get away with, and to be frank, giving those app-companies a smack on the back of their head from time to time as Apple is doing can be a good thing.

That said, 30% is... hefty especially when some companies don't have too.

"Does Uber pay it? No. Deliveroo? No." [1].

[1]: https://timetoplayfair.com/facts/


The difference in amount of notifications is really one of the reasons I ended up with an iPhone. That's sad


The takeaway should be, choosing between two giant corporations is almost always a losing proposition, somehow, for the little guy.


Apple does the exact same thing with startups and other IP.

Even worse, Apple has taken successful apps from their Store and offer their own one. Same as Amazon but for apps.

You could argue mega corporations doing it is worse than small companies because they have way more resources to outbid competitors.


Spotify has a free (ad supported) version.


It is not available in every country, though.


They also pay the artists considerably less than anyone else.


Yeah spotify shows the way. If you like developers, buy their apps and make them exclusive, dont lock them into your garden with 1000 tricks.


I'm an Apple user and as a user, I'm pretty happy with the walled garden approach and the stores on iOS.

However, I also hold the EU's atttude to anti-trust in fairly high regard, so I'm happy to see them scrutinise this.


The curation and walled garden rules can work and have a lot of upsides for a lot of users. The problem is the inconsistent application of those rules that ultimately hurt independent and small time developers. A lot of whom are making the most interesting software for the platform rather than churning out a client to support some existing service.


> I'm pretty happy with the walled garden approach and the stores on iOS

The walled garden can stay, but users should have a simple way to opt-out. Like for example SIP on macOS which you can (temporarily) turn off with a terminal command, if you accept the risks of degraded security.

Apple (or Google/any company) should not have the power to dictate which software we may use. Like for example any banking app that wants to use NFC for wireless payments being rejected. It has taken way too long for the EU to step in and forbid this in my opinion.


I don’t like being given the choice of owning my phone or being able to talk to my friends (iMessage.) That’s actually a pretty big deal.


I wonder if you really like it, or have the Tesla/Jeep psychology where you have high customer satisfaction, but on paper, the quality is poor.

Apple is best in class in marketing.


Here is my anecdata on Apple Pay and why I stopped using it altogether:

Once I used Apple Pay from my phone to pay on a third-party website, it showed a nice popover on Safari and it automagically used my address from my info as the SHIPPING address. Neat but the address was my old address, so I edited and changed the SHIPPING address to my new address. I press OK. Then Checkout.

I see that order was shipped to my old/incorrect address. The vendor said this is the address they received. I remember changing and updating the address on the APPLE PAY popover.

I called Apple as I had entered the correct address on APPLE PAY popover, they said may be the website vendor implemented it incorrectly, there are millions of websites using Apple Pay and they CANNOT/DO NOT check those integrations. This was a breach of trust. I entered my information on a pop-over shown on Apple iPhone by Apple iOS and not the third-party website.

Bottomline: Either Apple takes full responsibility of the data entry or leave it to third-party. Else consumers are stuck in limbo


Why haven't you updated your billing address to match your new shipping address? Doesn't that mean your potential statements are getting sent to your old address?


It is not necessary that my billing and shipping be same. I might order to ship elsewhere


Would it be better if Apple required you to enter your addresses in a web form exposed by the third party instead of hiding the form behind a slick interface?


Pretty much I figure the percentage has to change at least in categories where Apple has its own products.

As for the NFC chips, I am facing a quandary here. I am leery of apps getting this access unless all such usage is challenged and very obvious who is attempting to use them


> As for the NFC chips, I am facing a quandary here. I am leery of apps getting this access unless all such usage is challenged and very obvious who is attempting to use them

On Android the NFC can be either used by current foreground app (so you're looking at it), or by the default payment provider (which you set globally and more importantly - you have to set it yourself).

Seems like a good tradeoff.


What I'm wary of is having to install a shit app from each bank that I have a card from. I'm pretty sure that will be the outcome if they're forced to allow alternative payment apps.

And please don't tell me they won't be shit, I know how their web sites work :)

On the other hand, it's annoying from a "hey that's an evil monopoly" point of view that Apple makes money on every payment I make.

Cannot win i guess.


>What I'm wary of is having to install a shit app from each bank that I have a card from. I'm pretty sure that will be the outcome if they're forced to allow alternative payment apps.

I don't really know how to feel about it.

My bank has yet to implement Apple Pay support. However, they've had a payment application on Android for a while, since they can access the NFC directly. So while Apple Pay might be really nice to use, it might also mean that you don't get anything if your bank doesn't want to play with Apple.

I'm now using Curve (curve.com) to circumvent my bank in order to use Apple Pay. Maybe even if the NFC access was opened up, applications like Curve would still provide an option to use Apple Pay for the people who want to use that.


My bank supports both their "shit app" and Apple/Google/Samsung Pay for payment on my Android phone. This allows me to choose the best option, which IMO, is the best result you can hope for.

On Apple device, you have no such option or competition.


Consider also that MasterCard and Visa make money on every payment you make with their cards. The only real "free" option is cash, but that requires additional labour on both sides.


Except with credit cards you get some protection. As a consumer, you can refuse any purchase before money gets taken out of your account for it.

The merchant gets to pay for that, and indirectly it means the people paying cash are subsidizing credit card users, since the prices are identical.

Again, cannot win.


Not all Visa and MasterCard cards are credit cards, for example Visa Debit and MasterCard debit.

Furthermore, credit cards linked via Apple Pay (e.g. a Mastercard credit card) are afforded the same legal protections in the UK as using the physical card itself in person or online.


How much would hit the fan if Microsoft changed Windows, even just on Surface hardware, to ensure that any time you bought something from Amazon it had to go through their payment gateway and they got a percentage?


Well. That doesn’t happen with Apple now. Amazon can and does sell physical goods through its app and pays Apple nothing.


Yes but I can't buy Prime Videos through the app, I have to do that from my android phone or desktop



Different thing though, since you can pay on Amazon's web site by entering your credit card details even via an Apple device.

Also, I can pay contactless directly with my credit card instead of using Apple Pay.


A likely outcome is that Apple negotiates rates with each developer and simply drops anyone too small to care. So the only options would be free or big, which covers almost all apps and users.


I am a former App-dev. I hope Apple burn in hell for that 30% scam. Daylight robbery, should be ordered to pay back atleast 5 years back.


An argument I've heard is that - looking back to the 1990s when software was sold in boxes in retail stores - was that the publisher, packager, retailer, credit-card processor, et al. combined would take 60%+ - so Apple's 30% means we're getting a good deal...

I suppose I'd be okay with a 30% fee if Apple didn't charge us $99 to maintain a developer account... I thought the $99 was meant to cover the costs of curating the Apple App Store, so what added-value does the 30% cover then?


>I suppose I'd be okay with a 30% fee if Apple didn't charge us $99 to maintain a developer account

Those two things aren't remotely equivalent. $100 for a dev account is peanuts. It's there to support the iOS dev ecosystem and isn't unreasonable. It should be a non-issue. 30% of app revenue, on the other hand, equates to thousands or millions of dollars depending on how popular your app is. That actually makes a material difference.


But isn't 30% approximately the same you'll see portioned out from you if you put your game on Steam?


But Valve let's all developers generate as much free keys as they want to sell on other platforms and doesn't require devs to route all in-game transactions through Steam.


Well you could go to Epic which only takes 12%, Windows doesn't prevent you from doing so


The difference is that there was room for other publishers, packager, retails, cc-processors to compete. So that naturally evolved to the much better deal we have today.

But with Apples Duo-/monopoly, in 20 years we will have same 30% fee.


Having to pay is by itself a filter. So, some curation is done.


Yes, I'm really relaxed about the $99 fee as it keeps a lot of half-baked software out of the store.

On the other hand the 30% fee would stop me putting my software in an app store. I know the usual argument is they will deliver extra customers however that argument seems dubious when there are 2 million other apps fighting for attention.


The only reasonably argument for such a big % fee is that when software was shipped physically you would even have bigger "fees", as GP was saying.

People are willing to pay for those 30%, as long as iOS has an healthy supply of apps, apple will keep it.


I'd prefer having a half-baked option, as opposed to not having an app for something.

$99 per year seems quite a lot, if you are not planning on making money with the apps.


What platform do you work on now?


B2B - I create software for small-to-medium companies :)


What really needs to be done, without "planning the market": Require browser engine competition. This can be legally valid considering that the web itself is an essential utility, since a lot of government functions go through it. App stores are not essential (and i hope they ll never be). Therefore, access to the web should be high priority and high quality, therefore browser engine freedom is sine qua non. This could lead to a virtuous cycle of finally making web apps work well on iOS, which will also break the chains of many developers.

The web is our common , open platform that nobody owns. We should be protecting it in the mobile market

Let apple own their app store, but not to the detriment of the web


Personally I’m happy to pay 30% higher prices for better integration, comfort and security. But at the same time this shouldn’t be forced on everyone. There’s tons of people that prefer worse experience to save money.


I'm a MacOS newbie and my experience with the App Store made me think that they've given up completely. It's incredibly slow, lacks a way to do things programmatically like Debian's `dist-upgrade` or the ability to automatically download and install security updates. Afaik most developers who work on a mac prefer either homebrew or downloading .dmg images.


How is having a choice a worst experience? Can you even use Firefox on iOS? I don't know how Apple gets away with so much... maybe because of all the politicians that they are legally allowed to buy?


Isn't the issue that Apple doesn't charge the same 30% surcharge to their own business units? Apple controls the entire ecosystem and can use it's control to force anti-competive terms on its competition.


IIRC Apple forces developer to offer same or lower price on other platform/web even they take 30%.


I'm not sure if any of those are really a result of the 30% charge. Or any of those are even real.

The worst experience I've had on Android is a free guitar tuner had ads, I uninstalled and moved on.


I think this is a very good start. The iOS ecosystem is a lot more monopolistic compared to android. And before someone says iOS is not a majority of the market, it easily is in several countries. In iOS, you can't even make your own browser, and neither set your webkit wrapper as default.


This continues to be a complete embarrassment for the United States. We should've regulated Google, and we should've regulated Apple. But our federal government is so corrupt that an outside entity is having to do it for us.

Epic Games has already stated they'd like to be able to launch an app store on iOS just as they intend to do on Android, so competitors will be lining up if Apple is forced to tear down the walls.

And after switching from other platforms, I always found it a bit of a shock when I'd be on an app like Vudu, and find myself unable to buy things, unless I popped over to the website.


The Epic Games that gives free distribution when you use their other product, UE4? The Epic Games that buys exclusives away from other markets by pushing a boatload of money into some games, money they got from a third product: Fortnite.

Sounds they will do great as a phone app distributor.


Every single avenue is open: Developers can decide whether or not to use Unreal Engine, and still use the Epic Store. Developers can decide whether or not to use the Epic Store, and still release on any other platform. They also let you use any payment provider you want. You can take Unreal games and sell them on Steam. You can take Unreal games and pile Steam's services layer into them.

I get that Epic has earned a bunch of butthurt from gamers because they... offered developers money... but this is fundamentally opposite to the behaviors of Apple and Google, where their 30% app tax is compulsory, and use of their services is mandatory.


Regulating Amazon.com could be a starting point for redemption.

Amazon can use your seller data, wipe you out and slaps you with a automatic reply that you have now to deal with stranded inventory they no longer want in their warehouses.

Not to mention the classic demanding proof of oficial supplier, just so you do the work for them and tell Amazon who the supplier is, and cut you as a middle man.

They don't even abide by their own guidelines regarding product listings.


I only want Apple to stop forcing IAP down my throat as a developer of an app the has zero benefit from the app store.


As a European I just feel "finally". It's time for this kind of monopolistic behaviors to stop.


Finally!


finally!


Nice to see EU going corporations errands instead of the looming homelessness, bombings and income inequality.

Maybe Spotify could spend of their billions to make their own device and platform instead of going through a "criminal" organization pretending to care about people but just caring about business interests because their consumer tech startup just amount to tiny square but slightly rounded cornered icons on devices made in Japan, Korea, China and the U.S.




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