It's not so much poignant (or any such emotional response) as it is interesting. And it doesn't really strike me as interesting either. It just seems like a rewording to be more inclusive.
To me, "businesses" imply "people that make money", "tools" implies "people that make money, produce public services, etc".
To me, "businesses" imply "people that make money", "tools" implies "people that make money, produce public services, etc".