The future of self driving cars makes me think of city tours I’ve taken while abroad.
For example while in Delhi I hired a car and driver for a day to take me round all the sights. These sights also happened to include shops run by either family members of the driver, or ones he’d arranged a kickback with.
Imagine entire journeys optimised like the confectionery rack by the checkout in a supermarket or the floor plan of IKEA. Individually tailored to match your shopping interests.
The new bidding war won’t be for the top spot on the google homepage but for companies to take you past their premises. For example it’s late, Google knows you like a beer in the evening but don’t have any in the house, so the grocery store willing to pay the most gets you going past. Maybe with a voucher delivered to the in-cab screen.
For example while in Delhi I hired a car and driver for a day to take me round all the sights. These sights also happened to include shops run by either family members of the driver, or ones he’d arranged a kickback with.
Imagine entire journeys optimised like the confectionery rack by the checkout in a supermarket or the floor plan of IKEA. Individually tailored to match your shopping interests.
The new bidding war won’t be for the top spot on the google homepage but for companies to take you past their premises. For example it’s late, Google knows you like a beer in the evening but don’t have any in the house, so the grocery store willing to pay the most gets you going past. Maybe with a voucher delivered to the in-cab screen.