Has any car company yet tried using the car to take you to ads?
For instance, suppose they know that you like BBQ, and they have a new BBQ restaurant advertising client having a grand opening. They know from the data from the in-car navigation service that you have probably not been to a BBQ restaurant recently so might be particularly receptive to trying the new place.
They could have the navigation system choose a route that takes you past that new restaurant. Heck, combine this with in-car advertising. Have the entertainment system play an ad for the restaurant right as you drive by it.
When we have hands-free attention-free self-driving cars, this could be taken farther, and the whole route could be optimized around driving you by advertising businesses.
The future of self driving cars makes me think of city tours I’ve taken while abroad.
For example while in Delhi I hired a car and driver for a day to take me round all the sights. These sights also happened to include shops run by either family members of the driver, or ones he’d arranged a kickback with.
Imagine entire journeys optimised like the confectionery rack by the checkout in a supermarket or the floor plan of IKEA. Individually tailored to match your shopping interests.
The new bidding war won’t be for the top spot on the google homepage but for companies to take you past their premises. For example it’s late, Google knows you like a beer in the evening but don’t have any in the house, so the grocery store willing to pay the most gets you going past. Maybe with a voucher delivered to the in-cab screen.
For instance, suppose they know that you like BBQ, and they have a new BBQ restaurant advertising client having a grand opening. They know from the data from the in-car navigation service that you have probably not been to a BBQ restaurant recently so might be particularly receptive to trying the new place.
They could have the navigation system choose a route that takes you past that new restaurant. Heck, combine this with in-car advertising. Have the entertainment system play an ad for the restaurant right as you drive by it.
When we have hands-free attention-free self-driving cars, this could be taken farther, and the whole route could be optimized around driving you by advertising businesses.