This. Another problem is that companies often want to sell a long-term vision vs. a solving a specific problem. The end result is an abstract description of the company that doesn't connect with the end buyer.
Finally, a big issue I see is that companies use internal language to describe their software, rather than using the language of their prospect. They do this to "raise up" their messaging, but the result is often a word blob mashup of internal language and industry buzzwords which don't connect to the problem the prospect is trying to solve.
> Another problem is that companies often want to sell a long-term vision vs. a solving a specific problem. The end result is an abstract description of the company that doesn't connect with the end buyer.
Perhaps it represents a bias towards investors rather than customers?
Finally, a big issue I see is that companies use internal language to describe their software, rather than using the language of their prospect. They do this to "raise up" their messaging, but the result is often a word blob mashup of internal language and industry buzzwords which don't connect to the problem the prospect is trying to solve.