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Really? I think not.

Only the hardcore hipsters are hipster enough to stop liking a band, company, restaurant, coffee shop, etc. because they got famous. OMG not indie enough!!! WTF is with this "eastablishment" talk? Apple has been a huge public company for probably longer than you have been alive.

Consumers will continue to love Apple as long as Apple makes products that bring value and make consumers' lives easier. If Apple starts making shitty products, consumers will stop buying.

You have to realize that only in the echo-chamber of the tech scene does startup, small company, etc. make someone want a product more. The average consumer seldom cares, and mostly doesn't even know, how large a company is. Consumers want products to solve problems and make their lives easier. That's it.




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