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There isn't really a good non-DRM alternative and the longer Apple rules this market the less likely it becomes that there ever will be one. Personally I think subscription services are the future here though.

I'm sure that many people that switched from Windows to Macs are enjoying the experience. The point is that what they did voluntarily today they may be compelled to continue doing in the future because it's too expensive to switch. A lot of people enjoyed life on Windows at first too and realized much later they were trapped.




It is really stretching it to say Apple rules the market for video, and going back to Windows from the Mac is fine for iTunes content.


Who even comes close to Apple for downloadable video sales?




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