I think there are a few reasons why this is compelling from a content standpoint: first, reality television has accustomed people to watching non-actors as entertainment. However, reality television has lost its appeal, as the contrived game-show aspects have worn on people.
Also, internet video has gone mainstream. YouTube + blogging + other user-generated content has just grown the appetite for watching everyday people do and say outrageous things. Add into this the presentation aspects (live, all day, wireless) and it becomes something different, unique, and compelling that, apparently, has a huge audience.
Also, internet video has gone mainstream. YouTube + blogging + other user-generated content has just grown the appetite for watching everyday people do and say outrageous things. Add into this the presentation aspects (live, all day, wireless) and it becomes something different, unique, and compelling that, apparently, has a huge audience.