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The Great Q&A Wars of 2009 ~ 2014 (Aardvark, Hunch, StackOverflow, and Quora) (adamsmith.cc)
49 points by adamsmith on Feb 16, 2010 | hide | past | favorite | 27 comments



I always laugh when people bring up Quora as if they already won. They haven't even launched yet.

The thing with Q&A is that Q&A is a commodity, a user doesn't care if the answer comes from Quora, Stackoverflow, or Hunch. All they care about is getting the answer after typing their question into Google.

The Q&A wars have already passed and the winner is Yahoo Answers. They dominate the results for most Q&A related questions.

Q&A traffic is 90% search engine. And search engines love older sites and Yahoo has a 5 year head start in ranking, a PR of 8, MILLIONS of active users and billions of pages.

I mean seriously, the Q&A market right now, is all about picking up scraps that Yahoo left over.

And I say that as someone who runs a Q&A site.


The Q&A wars haven't even started, and I say that as someone who runs a Q&A site.

Yes, Yahoo has tons of traffic, but 1) they're already being overtaken by answers.com 2) SO identifies Software as being underserved by existing solutions. Software is a 400 Billion dollar industry. Who knows how many other industries aren't being served by Yahoo Answers.

The author is right, we're at the model T era in terms of technology. Relying on Google to find the appropriate question is a good short term tactic, but will be beaten in the long run by other approaches, and doesn't work now outside of the consumer internet. Areas underserved now: B2B anything, corporate tech support (because they don't get much google juice), technical but non-web 2.0 areas like law, accounting, medicine.

Simple upvotes will eventually succumb to the slashdot/reddit phenomenon. Upvotes don't matter when popularity is not a good indicator for the answer you're trying to find. Think music preferences. "What music should I listen to?" is a terrible question for anything based on upvoting. A better system would take into account knowledge about the user, or knowledge about people with similar tastes to the user.


1. answers.com is another juggernaut from years ago. It was launched in 1999, but was rebranded in 2005. So giving them as an example doesn't work.

2. StackOverflow works for programmers, but like Joel and Jeff say, 90% of their traffic also comes from Google.

3. The reason Stack Overflow worked because they were able to bring in their communties from the start. Sure a stackoverflow for law would be nice...but good luck finding thousands of lawyers to give their advice away for free.

4. Yes technology sucks....but Google and users care little about technology...for Q&A 90% of traffic is Google...if you haven't hit that statistic yet, you must have a very new site. Google IS Q&A, to dismiss them is suicide.

5. Here is the thing...users just don't care. They don't care if the top answer was upvoted by 20 people, or if a magic unicorn decreed that it's the top answer. They just want the answer. Even if the site is nothing but pure text, as long as the answer is what the person was looking for, they are happy


There's more to Q&A than just the consumer internet. There's the things people find on Yahoo Answers today, and then there's everything people want answers for, whether Yahoo Answers has a category for it or not. The second is an order of magnitude larger than any site out there right now.

You're absolutely right to focus on whether the user gets the right answer or not. They don't care about technology. My point is that there is a huge untapped market that can't be served by YA or SO, for technology reasons.


I agree with you about the Q&A wars shaping up, but I think you should include Fluther, which falls smack dab in the middle of this fray.

It's also worth noting there are a number of other large incumbents like WikiAnswers (which is now bigger than Yahoo Answers by some accounts), Answerbag, and Yedda, to name a few.

I agree that there is a movement of next-gen Q&A companies going for something special (because I'm one of them), and I know it's a complex field of companies to navigate. But I'd be careful not to oversimplify the pool "major players" to just the few companies playing silicon valley publicity game. The actual Q&A space is much more vast.

Disclaimer: I'm the CEO of Fluther.


Unpack that "middle of this fray"--what differentiates Fluther?


- We've been matching questions using an a sophisticated algorithm since before Aardvark launched.

- We've been using real-time interaction also for years, and more recently added IM notification and chat (not saying I don't think parts of Quora's interface is slick, just we were doing it first).

- We have similarly distinguished backers and advisors: http://techcrunch.com/2009/09/24/fluther-raises-600k-from-to...

- We have a large, thriving community and a healthy amount of traffic (around 800k uniques).

- And at the end of the day, we have a lot of smart people giving great answers. Try asking a good question good question.

- Having talked at length with some of the other co-founders, ceos, and investors of these very companies (and others not on the list), I can say pretty confidently, that we are indeed, "in the fray"

Not trying to sound defensive. I love how our company how's grown, where we're going (we have some amazing stuff in store for this year). More I'm saying how it can be frustrating to not get included in discussions like this (which can shape opinion over time) that are written by people who don't actually have serious insight about the space.

Quite frankly, we're a lot more in the "in-crowd" than some of the other Q&A companies, but I don't think that makes them irrelevant.


I wasn't trying to sound offensive. Wanted to soft pitch you something easy to hit because I hadn't heard of Fluther before and as long as you're disclaiming, it would be helpful to know what you're about.

I'm curious about your use of Google custom search, especially given your size. You don't think something more tailored would work better?

All in all, looks like a friendly community, which is no easy feat at scale.


Thanks, jimmybot.

Yeah, something tailored would definitely be better. Google custom search is pretty weak, but it gets the job done for our users until we find the time to improve. We'll probably switch to lucene or solr (with some secret sauce), but we've been too busy with other stuff. I set up a branch with Haystack (we use Django) a few weeks ago and was pretty impressed.

If you want to chat more specifically about search (or something else), you can drop me a line: ben@fluther.com


I really really want to see someone do something like Aardvark JUST for shopping. Here's how it would work:

I put in product+brands I've purchased and feel comfortable answering basic "shopping" questions about: iPhone, macbook pro, apple, vizio, volkswagen, jaguar, french connection, ipod, linksys,etc.

Someone comes in and asks a question just like aardvark such as: "What iPhone should I buy? 16gb or 32gb?" "Did your linksys router give you problems?" It sends me or someone else that has purchased that brand/product the question and I give them some practical advice.

Attach affiliate links at the bottom (not sure how you'd do that yet but it's doable).

If you're making this, please let me beta test.


fairly sure you are describing http://www.imshopping.com/

granted they don't have the exact formula you described, but they seem to be heading in that direction


oh awesome. thanks vaksel.


"Furthermore, it seems like “everyone on the SO team works remotely from home,” and a recent job posting suggests that might continue. I hope not."

I would love to have the author elaborate on why a small remote team is a bad thing.

Edit: also, FWIW, the product they are seeking funding for is StackExchange, which is built by 3 FogCreek employees who all work at the FogCreek offices in NYC.


It's not bad; it just doesn't scale. I don't have any direct experience but I would expect it to start breaking down around 10-20 people.


Most of the sites being discussed are mega sites, and while they get a lot of traffic they don't necessarily provide the best answers. The niche Q&A sites will ultimately become the best of Q&A. Not as high profile, but much better.

I'm biased because I'm the co-founder of YouSaidIt. We provide niche Q&A sites... but with a big difference. We focus on expert Q&A as well as the community. Our Q&A is more like a "town hall" or "expert roundtable". At one site, The Stranger (Seattle's biggest alt weekly) we have had the Mayor answering questions, Dan Savage giving advice, Paul Constant giving personal book recommendations, and candidates running for office.

We haven't even begun to see the places where Q&A will go.


So, when Google buys a company, it creates a market?


He forgot http://shapado.com my open source stackoverflow =)


Forgot or doesn't really know who the players are in this space other than who has shown up on TechCrunch? I felt like he left a lot of Q&A sites out.


Mailing lists are sort of a non-startup player too, at least for tech answers. If I'm googling for a programming question or a Linux configuration issue or something, I'd estimate I find my answer in mailing list archives at least as often as on normal websites.


Nice! Good luck with it - its always good to see some viable alternatives :)


or just use wordpress and this plugin http://wordpress.org/extend/plugins/wp-answers/


WTH are Aardvark, Hunch and Quora?


Aardvark is a SMS Q&A site, you ask a question and it spams your friends with text messages, tweets etc. They were just bought by Google.

Hunch is basically a diagnostic type site. So you say you want a computer...and it gives you 20 questions with each question narrowing down your solution. Do you want a laptop or netbook? Do you want it in black or red or blue? etc.

Quora is basically a regular Q&A site mixed with twitter and Facebook. So you can follow a topic or a question etc. Personally I found it a bit confusing.


> Aardvark is a SMS Q&A site, you ask a question and it spams your friends with text messages, tweets etc. They were just bought by Google.

Au contraire, Aardvark was built so you wouldn't have to spam your friends. Each user of Aardvark puts his field of expertise in his settings and only receive questions Aardvark AI thinks a user can answer and it gets better with time. It's really brilliant, and it doesn't ask your friends only, it asks anyone in the community that may be able to answer your question. It's a fast way (by IM, twitter, email etc ) to ask and get answers without bothering people who don't know anything about your question.

Disclaimer: I don't work neither for Vark nor for Google. But I think it's a great service.


You nailed the concept but the execution was soft. They didn't have enough information on their users to do this well. They knew I was interested in 'wine' and 'software engineering' but didn't understand the huge difference in expertise I had in each, for example.


Exactly. Also, if you're a professional software developer, even your resume isn't a good description of what you are an expert on, so their one line description isn't adequate.

If I say I'm an expert on "linux", that could mean linux kernel code, the LAMP stack, or administration and then I get questions like "why do I not get sound out of my netbook on Ubuntu 9.10?"


> They knew I was interested in 'wine' and 'software engineering' but didn't understand the huge difference in expertise I had in each, for example.

Me too, but then I replaced 'software engineering' with the language I really know and I now I can answer most questions I get.




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