Not sure the lack of a U is a big deal. You may be right they just thought "rebrand time", and that would be a shame. I'm a designer. I love good design and good reasoning. In this case, I see a new brand identity that looks OK to me, nothing special, but not completely thoughtless either. Could have gone a lot worse. Subjective.
Whatever. My reason for commenting originally was that I find this kind of blog rant ugly. Real passion for design usually manifests in articles about things the author liked. Negative critique is ok, but it needs to be calm and measured and make interesting points about the design itself. This one basically just attacks people
Whatever. My reason for commenting originally was that I find this kind of blog rant ugly. Real passion for design usually manifests in articles about things the author liked. Negative critique is ok, but it needs to be calm and measured and make interesting points about the design itself. This one basically just attacks people