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“It is difficult to get a man to understand something, when his salary depends on his not understanding it.”

― Upton Sinclair

So with the internet ad market exploding (see Google's 69% growth in ad revenue to over $50B for the QUARTER) but somehow the NYTimes, with their "prestigious site" saw ad revenue DECREASE by 8.5% (1).

Perhaps someone can name a publisher that practices "highly commercial journalism" and "is in good shape" for us? Ideally there'd be 100's for a diverse ecosystem of free press.

If one does not see the threat to journalism one must be well paid not to.

1: https://nytco-assets.nytimes.com/2021/05/Press-Release-3.28....


Very little of the NYT is an example of what I was trying to talk about with "highly commercial journalism" -- that is writing about things with a strong tie to commerce. Sites like The Wirecutter or The Points Guy.

The NYT is famous for high quality deep journalism, where reading their site doesn't tell you very much about the visitor, which is the category I described as "struggling".

(Additionally, responses like your opening are why I included the introduction about earning to give in https://www.jefftk.com/p/why-i-work-on-ads)


NYT owns Wirecutter. They paid $30million. That seems pretty low for a site linked to commerce, but if someone offered me 8 digits for one of my sites I'd already be in Hawaii.


"It's difficult to get a man to understand something, when they don't realize they are completely ignorant about the topic, but instead of learning about it they post ad hominem attack quotes instead"

― Me


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