Very little of the NYT is an example of what I was trying to talk about with "highly commercial journalism" -- that is writing about things with a strong tie to commerce. Sites like The Wirecutter or The Points Guy.
The NYT is famous for high quality deep journalism, where reading their site doesn't tell you very much about the visitor, which is the category I described as "struggling".
NYT owns Wirecutter. They paid $30million. That seems pretty low for a site linked to commerce, but if someone offered me 8 digits for one of my sites I'd already be in Hawaii.
The NYT is famous for high quality deep journalism, where reading their site doesn't tell you very much about the visitor, which is the category I described as "struggling".
(Additionally, responses like your opening are why I included the introduction about earning to give in https://www.jefftk.com/p/why-i-work-on-ads)