I doubt it will be around in the future. Apple introduced iAds because they wanted better (i.e., less tacky) mobile ads. Recall their initial messaging around iAds: we design your ads, extremely costly initial ad buys, only big brands. They even enabled WebGL just for iAd.
Unfortunately banner ads are tacky no matter what.
iAds was all about making the rising-in-popularity (at the time) free, ad-supported apps less horrid. Increasing the perceived quality of their platform, and selling more hardware.
Unfortunately banner ads are tacky no matter what.
iAds was all about making the rising-in-popularity (at the time) free, ad-supported apps less horrid. Increasing the perceived quality of their platform, and selling more hardware.