While Android is open source, the Google
applications, like the Play Store, Gmail,
Google Maps, Google Play Services, and others
must be licensed. This licensing agreement is
called the "Mobile Application Distribution
Agreement" (MADA) and comes with tons of
restrictions.[1]
This is only one example and the monetary considerations are unknown.
1 - http://arstechnica.com/gadgets/2014/02/new-android-oem-licen...