I'll go a step further: This smells like a bubble!
If you're in a dense urban center like NYC there are already countless coffee stands that already do this (most have doughnuts and a wide range of pastries). But it's a really hard business to be parked in the street.
Also that sort of business can't really work in suburbia unless you use the ice cream truck model, which is also very tough. And unlike a food truck you won't do well in bad weather (do you want to drive on of these in the winter in Maine or the summer in Texas?).
The idea that this competes with Starbucks also misses the point that people go to Starbucks for a seat and to recharge their phone more maybe even more so than the coffee.
Of course this can be a successful business, but you're dead on about magnitude.
The funding of junk. It's not the same as the dot.com era in that era was so much about public companies. But maybe it's more of an angel investment bubble? There just seems to be a great deal of money being pumped into low quality.
But you tell me: Do you see this company as game changer that can scale to be something more?
If you're in a dense urban center like NYC there are already countless coffee stands that already do this (most have doughnuts and a wide range of pastries). But it's a really hard business to be parked in the street.
Also that sort of business can't really work in suburbia unless you use the ice cream truck model, which is also very tough. And unlike a food truck you won't do well in bad weather (do you want to drive on of these in the winter in Maine or the summer in Texas?).
The idea that this competes with Starbucks also misses the point that people go to Starbucks for a seat and to recharge their phone more maybe even more so than the coffee.
Of course this can be a successful business, but you're dead on about magnitude.