T would. E interesting if, for a premium, they allow people to take the Wheelys cart and apply their own branding to it. Which could kick off a whole wave of independent coffee businesses a la Etsy but for coffee and purely offline.
I'm not sure if this is the case currently, and it seems you're right. They want to push their own brand and eventually consolidate the different types of food cart businesses (hot dogs, pretzels are too easy but perhaps they steal some ideas from food trucks too).
I'm not sure if this is the case currently, and it seems you're right. They want to push their own brand and eventually consolidate the different types of food cart businesses (hot dogs, pretzels are too easy but perhaps they steal some ideas from food trucks too).