Not me. I see it as a plus, not so much on saving the planet as a positive for the balance sheet. Carbon* is an externality, I would prefer to deal with/invest in a business that accounts for externalities instead of just producing them and hoping to evade the bill.
But in this case, like many others, they are just lying by excluding the carbon from the manufacturing of all of their equipment, their heating source, the transportation of their ingredients, etc.
