i hate to be a pessimist, but i really dont see this going far, for a plethora of reasons... but for their sake, ill hope i am wrong.
grow your own coffee beans on the cart? yea right, that cart will grow enough beans in a whole year to make a days worth of coffee, if you are lucky.
too many, new-agey buzz words for me in that article, along with a LOT of misleading info... building out a small cafe doesnt even cost 100k, let alone 800. and starbucks doesnt pay minimum wage, they offer college assistance and health care. so your own cart doesnt really compare straight across for an hourly wage comparison to be fair.
The coffee plants are not a source of beans, but a source of customers. I don't know about you, but that strikes me as one of the most intriguing marketing plays I've seen surrounding coffee.
Exactly, it's all for show. It appeals to people. It's the same reason I grow a Jalapeño plant in my apartment window in Brooklyn, when I could get Jalapeños at any store for less money and less effort.
i guess i fail to realize how a coffee plant on a cart will attract customers... frankly, IMO, keeping a tropical plant alive in a glass box on a cart will be a lot more work then worth. they take 3-5 years before producing and grow to 6 feet in height or more.
but as i said in my original post, good luck to them.
I wouldn't be surprised if there are dwarf species that aren't used commercially. Or they could just use young plants and toss them out when they get too big or sickly.
I am sure it's an amazing product and will probably sell, I don't see how it compares itself with Starbucks.
I don't go to Starbucks for the coffee, I go there to sit down and code.
Still think it's an amazing idea, because from what I gather, they give you all the tools to sell good coffee cheaply so you really have few competitors for that in countries like Sweden.
I'm just going to take a guess, but i'd be willing to best people sitting down and coding are not the greatest source of customers.
I take the train to work in Boston. On my way from the station to my office I pass 5 starbucks. Everyone has a line out the door. Those customers that come in once (or more) a day, grab a coffee, and then go are the key to their success.
grow your own coffee beans on the cart? yea right, that cart will grow enough beans in a whole year to make a days worth of coffee, if you are lucky.
too many, new-agey buzz words for me in that article, along with a LOT of misleading info... building out a small cafe doesnt even cost 100k, let alone 800. and starbucks doesnt pay minimum wage, they offer college assistance and health care. so your own cart doesnt really compare straight across for an hourly wage comparison to be fair.