This is surprising to me. I'm INUNDATED with Homejoy ads all over the internet. I've never used them (which also might have been part of their problem). Perhaps you just live somewhere they don't provide service to yet? :)
I had heard of them but with most companies that spring up then wind down a little later they never expanded to where I live. I would have loved to try them though.
Then I realize, that may have been part of the problem.