Exactly. Knowing the type of audience you want to reach before making a PR move ...

a_shane on July 16, 2015 | parent | context | favorite | on: A Developer’s Guide to PR and the Media

Exactly. Knowing the type of audience you want to reach before making a PR move of any sort is crucial, and can vary widely depending on the type of product you're developing/the kind of company you are/the kind of coverage you want.