The underlying issue here is not programmatic advertising, but the proliferation of content itself. The cost of setting up a publishing operation is effectively zero, and anybody who wants to publish online is. The value of an impression will continue to slip as long as it more and more content becomes available and more of it is consumed.
It is unrealistic to expect or hope that the supply content should be restrained. The other side of the equation is advertiser demand, and that is restrained by complexity at this present moment: The best DSPs (demand side platforms, or ad-buying tools) are typically met with very high minimums (10K/month to 250K/year) because the cost of supporting advertisers with account reps is so high. Yes, ad tech stacks are also pretty damn hard to build, but most at this point are built for scale.
My vision for my company is to democratize the advertising process so that access to the best tools, talent, and strategy is available to anybody with a message to share. If we can pull that off well, anybody that aggregates a quality audience with media should be able to benefit from their effort. Eventually individuals should be able to freely pay for the content they choose with their attention itself, detached from the act of consuming a specific piece of content.
It is unrealistic to expect or hope that the supply content should be restrained. The other side of the equation is advertiser demand, and that is restrained by complexity at this present moment: The best DSPs (demand side platforms, or ad-buying tools) are typically met with very high minimums (10K/month to 250K/year) because the cost of supporting advertisers with account reps is so high. Yes, ad tech stacks are also pretty damn hard to build, but most at this point are built for scale.
My vision for my company is to democratize the advertising process so that access to the best tools, talent, and strategy is available to anybody with a message to share. If we can pull that off well, anybody that aggregates a quality audience with media should be able to benefit from their effort. Eventually individuals should be able to freely pay for the content they choose with their attention itself, detached from the act of consuming a specific piece of content.