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They sell Microsoft Office to consumers for hundreds of dollars. What other company sells an actual piece of software for that price?

I'm sure Microsoft has made more money off me in the past five years than Google/Facebook/Apple.




I'm not sure there are many consumers actually paying hundreds of dollars for office. Enterprises, sure! But mom and dad?


Definitely mom and dad if they have kids who need Office to do their school work. Or if they want to be able to open .docx files at open.


Sometimes that, also sometimes school districts buy Office 365 licenses so that students have access to this software.


There are dozens of triple A video game titles released every year that retail for $60, which is not bad. If you count piracy, I wouldn't be surprised if the ARPU of an office user approached ARPUs of something like League of Legends.




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