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1.Nintendo was a much 'smaller' company than Sony and Microsoft, who had many other businesses besides video games. The video games industry in the 2000s was far bigger than it was when Nintendo dominated it in the 80s and 90s.

2. The Wii is practically the definition of a 'disruptive strategy.' They stopped trying to compete on what was previously considered key (specs, AAA games) and instead focussed on adding a radical new dimension to gaming (motion sense controller).




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