This is what happens when you have a tightly-coupled "NPO" that needs to use creative means to fund their organization.
Mozilla is not exactly light-weight anymore and they have major expenses these days, which means they either need to go cap-in-hat and beg YaGoogFace or tell users that user-interest is still core, whilst integrating "sponsored" plugins deep into the browser.
This is no different to getting "free" software on MS back in the 2000s, at the expense of having to install that shitty ask.com toolbar.
Privacy and security really seems to be becoming more of a fallacy on the internet now.
IIRC Mozilla needs to open up their sources of revenue at the end of the year anyway because of nonprofitness or whatever (at least, they do do it), so they'd have to disclose it later.
Mozilla is not exactly light-weight anymore and they have major expenses these days, which means they either need to go cap-in-hat and beg YaGoogFace or tell users that user-interest is still core, whilst integrating "sponsored" plugins deep into the browser.
This is no different to getting "free" software on MS back in the 2000s, at the expense of having to install that shitty ask.com toolbar.
Privacy and security really seems to be becoming more of a fallacy on the internet now.