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Take the incident at JP Morgan Chase. Chase PR was on the point about keeping the public in the know that at no time was their money under threat. You can't tell me this was anything other than coordinated or even orchestrated.

After keeping the breach(es) a secret for at least months, Chase kept strong with its spin on the topic. It is clear that Chase does not consider the breaches too important to its business. As far as Chase was concerned, their perspective is that they dodged a bullet. If there was any indication that account balances were fudged, I doubt Chase could keep nearly as calm.

My tired point is that for many companies, they make a distinction between "them" getting breached vs their customers' data getting breached. How can we believe that Adobe does not know the best practices to store passwords?




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