In essence people don't know what they don't know, thus they can't really evaluate what they have vs what they could have.
It is one of those things that drive me up the wall when i hear someone quote Ford about faster horses.
Its not that people would actually want a faster horse. But when what they know is horses, they will use those to describe their wants.
Similarly i recall a claim from the KDE community that to properly rethink how they did program launching they had to abolish the use of terms like "menu" as it would effectively lock their thinking into familiar terms.
Or perhaps "when all you have is a hammer, every problem looks like a nail".
In essence people don't know what they don't know, thus they can't really evaluate what they have vs what they could have.
It is one of those things that drive me up the wall when i hear someone quote Ford about faster horses.
Its not that people would actually want a faster horse. But when what they know is horses, they will use those to describe their wants.
Similarly i recall a claim from the KDE community that to properly rethink how they did program launching they had to abolish the use of terms like "menu" as it would effectively lock their thinking into familiar terms.
Or perhaps "when all you have is a hammer, every problem looks like a nail".