I agree, and to amplify: while there are surely aspects of design that can be automated, the part that's difficult is that a design should actually mean something. Having an algorithmically designed logo tie the room together -- crystallize a company's business and culture, and provide a memorable rallying point -- that's the hard part. Computer-generated design is like a ghostly thread of expression of the design sensibilities of the writers of the software from which it emerges.
Consider the hidden arrow in the "Ex" of FedEx, when they rebranded from "Federal Express"; the rational propeller of BMW; even something as simple as the Burger King logo being sandwiched in a hamburger bun. Granted, logo design is just one small corner of design in general, but algorithmically generated logos do indeed result in a herd of swooshes, globes, and rings orbiting bold text (notwithstanding the similar designs of many humans who fail to recruit sufficient creativity or inspiration). Some of these can even be aesthetically pleasing, but it's so much better when a logo is retrospectively obvious and actually means something.
Consider the hidden arrow in the "Ex" of FedEx, when they rebranded from "Federal Express"; the rational propeller of BMW; even something as simple as the Burger King logo being sandwiched in a hamburger bun. Granted, logo design is just one small corner of design in general, but algorithmically generated logos do indeed result in a herd of swooshes, globes, and rings orbiting bold text (notwithstanding the similar designs of many humans who fail to recruit sufficient creativity or inspiration). Some of these can even be aesthetically pleasing, but it's so much better when a logo is retrospectively obvious and actually means something.