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"Make something people want" is primarily valuable as a negative test:

You probably won't profit if you make something people don't want.

But making something people want doesn't correlate nearly as well with whether or not your product is commercially viable.




And there are oh so many ways to totally botch the execution. You can make the best thing in the world and still fail because you couldn't market it and no one ever knew that it existed.


And even if you do market well, the timing may be completely off or you may have bad luck.


True. Capturing value is not the same as creating value.

But if you don't create any value, it's easy to capture it.




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