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Wouldn't 50% retention of the top 50 apps imply most people use well over 25 apps? That is a figure that shocks me. Maybe there's a raw data problem?

The methodology claims to exclude popular preinstalled apps so my gmail, my wifes facebook, and my son's youtube use wouldn't be counted, so its 25 apps other than the popular ones.

I don't personally know anyone who uses more than about 10 apps on a daily basis...

Some other conclusions can be determined financially, like 20% of top 100 retained implies installing and ignoring 80 apps per month? I think I installed one or two?




50% retention of people who download them in the first place. Not 50% retention of the entire potential market.


Apps I have used today.

1) Google 2F Authenticator 2) KanDroid - to manage my todo (daily) 3) Yahoo Mail 4) Google Mail 5) Whatsapp 6) Calendar 7) Waze 8) Google Voice 9) Chrome 10) Meetup 11) Spotify 12) Up 13 & 14) My Banking Apps

Apps I'm likely to use before the end of the day The Weather Channel NPR News Quora

Will use in a week Evernote Pomodoro App Amazon Kindle pdf reader Yelp

I think about 15 apps on a daily basis, and I'm not even a mobile power use, I don't instagram, snapchat, twitter, uber,etc ...




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