I had an epiphany when I switched from Mach 3 razors to a safety razor - some markets are dominated by marketing, meanwhile there is equivalent, sometimes better, solutions that exist but don't have the means to market their product due to having such low operating margins.
Dollar Shave Club comes around as is able to mimic that concept, but hits a middle ground between a low-margin and mainstream marketed solutions.
The irony in all of this is that the Dollar Shave Club is still too expensive when compared to my safety razor that costs me about 10 cents per shave. So it is actually more like the mainstream solutions they're trying to undermine than not.
Dollar Shave Club comes around as is able to mimic that concept, but hits a middle ground between a low-margin and mainstream marketed solutions.
The irony in all of this is that the Dollar Shave Club is still too expensive when compared to my safety razor that costs me about 10 cents per shave. So it is actually more like the mainstream solutions they're trying to undermine than not.