> You call it Alexa, not Echo. The box says Echo, but you will never interact with it as such. Can you imagine Steve Jobs saying: "here's our big feature for iOS 5, it's called Siri, but you'll interact with it by calling it Yoko"?
I think you're looking at this the wrong way.
The product is the iphone, the human-interaction agent is Siri
The product is the echo, the human-interaction agent is Alexa
Because you're communicating with a device that refers to itself in the first person. Anthropomorphization is inevitable. It's not like this is new, either. 2001 comes to mind immediately, but I'm sure there are plenty of examples that predate HAL.
I think you're looking at this the wrong way.
The product is the iphone, the human-interaction agent is Siri
The product is the echo, the human-interaction agent is Alexa