I thought these were great examples. He demonstrated that he was able to solve reasonably challenging, atypical problems with Magic, and that the service brought a lot of value to the table by being thoughtful (knowing to provide KBB reference values without having to be asked, being able to negotiate prices down on behalf of the buyer, having paperwork sent over by a driver etc). It's true that a lot of back and forth was involved, but they facilitated a process which would have taken days of effort on behalf of the buyer (buying the bike) via a few text messages. I personally was both highly amused and very impressed.