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Agreed. I built Heap (https://heapanalytics.com) to eliminate the clumsiness you mention.

Heap's approach to analytics is a little different. Instead of forcing you to manually instrument code, Heap automatically captures all user actions. You can then define events retroactively, without writing a bunch of brittle tracking code.

Would love to hear your feedback on this. Does Heap's approach get you closer to what you need?




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