Google Is Funding Its Own 6.6bn Adblocking Shakedown

[mcortland]

http://blog.pagefair.com/2015/google-losing-billions-adblock-devils-deal/

[josefresco]

An interesting choice of sample data:

“For a site that serves 10 million page views per day, with three ads per page, sold at a rate of $5 CPM, this could translate into daily losses of about $20,000.”

365,000 page views per year (and a $5 CPM) is impressive to say the least.