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The Art of the Sign Up Page (turtleinteractive.com)
23 points by staunch on Jan 10, 2008 | hide | past | favorite | 19 comments



I tend to be wary of design advice from people that clearly have no sense of it.


Wow no kidding, disco! Small, easy registration, just like reddit and ynews for instance are the best.


All too much. Make people engage, then engage them again, maybe one more time for the late comers, they'll find the signup.

VCs like registered users, but if you do things right, and make it easy for users to register when they want to, they're an inevitable result of page views.


My favorite sign up page is the news.ycombinator.com one. There isn't even a password verification box.

Also, it hurts to look at Turtle Interactive's website.


>> There isn't even a password verification box

And what if you type an incorrect password (to what you thought you typed)?


Well, on news.ycombinator, you're screwed.

But I was being slightly sarcastic.


I agree actually, make the 'sign up' a simple username/password (preferably with the username checked as you type it for validity and availability.

Make that as simple as possible, then have extra user data on a user prefs page.

Repeating the password seems stupid to me. Surely it's not just me that uses copy+paste for such things?


Even if you don't use copy-paste, as long as there's a fallback path - the "Forgot Password" link - the password confirmation is kind of superfluous.


And to make the fallback path as easy as possible --- just ask the users to use their full email adress as user name.

If they want to sign their comments et al with something other than their username (=their email) - you can provide a nick feature to be configure on the pref's page.


I would agree, but some people aren't keen on giving their email address straight off the bat. You could be poised to spam them with a million emails.

I think username/password, then fill in email etc in profile page, and if they don't fill in their email address, they can't recover their password and will need to create a new account.

Depends on what they're signing up for though - how 'lightweight' is it, does it just store some handy prefs for the app, or does it store credit card details for instance.


Give them a choice of email or screen name for logging in, and have a succinct privacy policy. Here's how it's done:

https://ourdoings.com/reg.html


I made an e-mail address optional with only a username and password required. The results are almost exactly 50/50 between those who put in an email address and those who do not.


You are right about the spam angst.

economist.com uses the procedure I have outlined above - and I think it works for them because they are seen as respectable to begin with.


> "I selected these sites because I thought they were well done and were subscription based, productivity applications. "

Well if you say they're well done...

How about conversion/abandonment rates?


Good information, but wow. My eyes...


i think we should kill the signup process for most websites anyways. few need it. we are soon launching an email startup and we will not require registration, username or passowrd, and we are still expecting users to login/out securely.


How?


i ll tell you when we launch.


Somehow I knew that an NDA would be required.




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