While I think there's a lot of possible ways that this can make money in the future, there are some that are just so obvious that it doesn't really compare to other research projects that are more of a departure. The ability to control our digital devices using input devices built into clothing and furniture is just obviously compelling.
Also, this isn't exactly new...Burton did something similar over a decade ago: (http://content.time.com/time/specials/packages/article/0,288...)