This is a HUGE factor. You can deploy a website customised to your needs, with almost any look and style imaginable (look at the top rated themes on themeforest for example), without a graphic designer or web developer. I do consulting work installing and setting up Wordpress websites, and I and my clients love it for this reason.
You can get themes for $40-60 that give your site the look of something that would take tens of thousands to develop from scratch.
You can get themes for $40-60 that give your site the look of something that would take tens of thousands to develop from scratch.