On: A Bitcoin miner in every hand

[WayneS]

That makes is pretty clear to me. They are not generating actual Bitcoins. Read the article again.

"we are less concerned with bitcoin as a financial instrument and more interested in bitcoin as a protocol" 

[bduerst → WayneS]

Many of their hypotheticals selling their solution involve bitcoin mining to create cost savings:

>For example, one could build an internet-connected device that shared some portion of mined bitcoin between the user, the retailer, the handset maker, and the carrier — thereby reducing costs and/or increasing margins throughout the entire supply chain.

[pablovidal85 → WayneS]

I think they will, is just that their devices will not be sold for making profit, but for messaging and authentication.