IMO, the most clever thing about this is that the team at Xobni is admitting (and building into their product development) the fact that users are oftentimes a helluva lot smart about what users want than they are (imagine that!).
Too many startups give lip service to the "release early, release often" mantra, but fail to do it... It's a lot safer to keep your hypotheses behind the curtain, I guess.
The other clever thing that they did was a good balance of making the feedback mechanism lightweight but obvious. We've done this with RescueTime and have literally gotten thousands of feedback notes.
IMO, the most clever thing about this is that the team at Xobni is admitting (and building into their product development) the fact that users are oftentimes a helluva lot smart about what users want than they are (imagine that!).
Too many startups give lip service to the "release early, release often" mantra, but fail to do it... It's a lot safer to keep your hypotheses behind the curtain, I guess.
The other clever thing that they did was a good balance of making the feedback mechanism lightweight but obvious. We've done this with RescueTime and have literally gotten thousands of feedback notes.