Just had a thought maybe pension/superannuation companies, who have a vested interest in you saving more. Also mortgage companies, who could help you save for a deposit on a house (and therefore take out a mortgage).
Of course mortgage is debt but it is backed by an asset, usually comes with an excellent interest rate that is very close to zero or negative in "real terms".
Of course mortgage is debt but it is backed by an asset, usually comes with an excellent interest rate that is very close to zero or negative in "real terms".