1 - aol was quite expensive to use: it was a long time before they introduced flat rate pricing. When I got it in the mid 90s, you paid something like $20/mo for 15 hours (it's been a long time) and then paid something like $2/hour for every hour after that. I ran up a $60 charge and then had to be much more careful about how much time I spent online. Lesson: because aol was so expensive to use, it incentivized people to use raw internet which had much less content at that time. But some local isp offered $20/mo unlimited use pricing.
2 - they basically missed the transition to broadband
Had they realized they were a content business that had to run access infrastructure out of necessity, I think they could have had a shot at owning the internet. Thankfully they messed that up.
> you paid something like $20/mo for 15 hours (it's been a long time)
I don't think it was that much, because when AOL first came out with their "$20/month unlimited plan" (years after the regular ISPs did), I remember thinking "this is great for people like me, but I kinda feel bad for people who only use their connection for an hour a week". I think it was more like $7/month for your X free hours (and I remember they kept bumping the X as more and more people began integrating AOL into their daily lives until they finally said "fuck it, we're going unlimited").
Also, people would get around it by using the crapflood of AOL CDs they got everywhere to register new accounts every month. They really started ramping up the free hours on those... when you got to "100 free hours", it made more sense to just make a new account and use a new AOL CD every month.
1 - aol was quite expensive to use: it was a long time before they introduced flat rate pricing. When I got it in the mid 90s, you paid something like $20/mo for 15 hours (it's been a long time) and then paid something like $2/hour for every hour after that. I ran up a $60 charge and then had to be much more careful about how much time I spent online. Lesson: because aol was so expensive to use, it incentivized people to use raw internet which had much less content at that time. But some local isp offered $20/mo unlimited use pricing.
2 - they basically missed the transition to broadband
Had they realized they were a content business that had to run access infrastructure out of necessity, I think they could have had a shot at owning the internet. Thankfully they messed that up.