This is a totally awesome read. It's basically Microserfs or JPod, but for real. Total treasure trove for guys who grew up in the nineties with games like Prince of Persia.
Especially eye-opening was how they waited two years after release hoping the game would spread by word of mouth, it didn't, so they did a traditional marketing push and succeeded.
I stayed up way, way too late reading this. An astounding story, and very well told. Amazing and inspiring that someone could blend the arts, hacking, and business to such a degree.
